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“License to Print Money” going over big!

I RECENTLY PUT TOGETHER a new training presentation that seems to have struck a highly resonant chord with both publishers and designers. The session is labeled “A License to Print Money: 10 Design Strategies to Generate Revenue at Your Newspaper—Now!”

So far, I’ve offered the presentation to the Kentucky Press Assn., Tennessee Press Assn., Oklahoma Press Assn. and South Carolina Press Assn.

To a person, those publishers who attended at Louisville said the presentation would help them to add at least $5,000-$6,000 to their bottom line—in 2011 alone.

In Nashville, the feedback was similar—with one publisher telling me: “This workshop alone more than paid for me to bring all my people to this convention!”

At the South Carolina session just this past Saturday, one of those attending said he thought he could turn what he had learned into $10,000 in income for his weekly.

In Oklahoma City, the reaction from those attending was very positive. Their evaluations, presented below, were overwhelmingly positive. See or yourself:

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The ratings are in!

JUST RECEIVED WORD from Layne Bruce, Executive Director of the Mississipi Press Assn. I had asked Layne to let me know about feedback from my workshop there in mid-June.

z MPA FLYERFrom Layne’s e-mail:

“A total of 17 individuals who took part in our post-convention survey responded to the  item regarding your session. Of those, 6 rated the session “excellent” (highest mark); 5 rated it “very good;” 5 rated it “good;” and 1 marked it “poor.” None marked it as “fair.”

“This is a good response from the crowd in terms of the actual number of responses we typically receive. It also is an exceptional speaker rating from our crowd.

“Thanks very much for being a part of the convention. We look forward to working with you in the future.”

Dunno what the story is behind the “poor” rating—probably something I said.

I’ll take 16-out-of-17 any day!

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