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Who reads community newspapers? Only 74% in NNA survey, that’s all

THERE’S GOOD NEWS for community newspapers, according to a recent survey by the National Newspaper Association.

Here are some of the survey findings:

• 74% of those surveyed read a local newspaper each week
• Those readers, on average, share their papers with 2.33 persons
• They spend about 38.95 minutes reading their local newspapers
• 73% read most or all of their community newspapers
• 43.8% keep their community newspapers six or more days (shelf life)
• 61% of readers read local news very often in their community newspapers, while 48 percent say they never read local news online (only 11 percent say they read local news very often online).

NNA President Reed Anfinson, publisher of the Swift County Monitor-News in Benson, MN, said the study demonstrates that citizens believe in newspapers.

“The survey indicates a majority of respondents believe that the newspaper does a better job, provides more background and depth and is more useful to them personally than other news sources,” Anfinson said. “It reinforces not only the strong bond between local communities and their newspapers, but it demonstrates that people do value good journalism.”

You can read the full story here.

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