IT’S A L-O-O-O-O-NG WAY from Rock Hill to Mumbai, but the internet makes neighbors of us all. So, when I announced last week that I was resuming page evaluations, Shashikumar Menon jumped in with four pages for us to review. I’m sure he’d welcome your thoughts as well as mine, so please jump in with your comments.
FROM SHASHIKUMAR: I am a creative person from Mumbai, India. I have worked with many national English dailies as Art Director and I would like your take on some of my work.
Thanks and regards
FROM ED: Nicely done! A super combination of photos, a map and good typography. I especially like the way the text flows out of the median wall in the photo. One small point: I’d have kept the photo captions to the right of each photo, allowing the pix to align to the left edge of the type.
FROM ED: I really like the idea of running the story—and the small sidebar—in a circle. The reversed black box, however, could be difficult to print and read (if it’s on newsprint). And the type in the circular sidebar could be tough to read, too. Those negatives noted, it’s still a bold attempt and I commend that.
FROM ED: I would not have run the headline in the blue, but this is one time I don’t object to the all-caps headline. All caps keeps the spacing even between all the lines of the head. The blue bleeds some of the impact of the headline, though it does link with the gradient screens. The skyline photo would have had more impact had it stretch across the bottom of the entire page. Still, it’s an effective page.
FROM ED: The teaser package at the top is very effective. The type seems a bit tight to the dish and the model art. I like the “LIST BITES” box. This is a very “magazine-y” look but it would work fine on any newspaper feature front.
Overall, those are excellent pages and I think any of us would be pleased had we designed them.
What about the rest of you? Thoughts? Criticisms? Anything to add?
WE ALL HAVE our favorite typefaces. Well, we ought to! My favorites usually run to the serifs: Kepler, Photina, Bodoni, Baskerville, Garamond Condensed. But then, I’m also partial to some sans serifs: Akzidenz Grotesk, Antenna, Vonnes, Tasse.
And then, there are some I like…but struggle with because they are sooooo overused: Helvetica, Times, Myriad. They, of course, are on the “Periodic Table of Typefaces” created by the folks at squidspot.com.
Which leads me to the following question (I may live to regret this!): What is your favorite typeface…and why? Don’t tell me you don’t have one! As I stated earlier…we all ought to!
My favorite? Easy: Kepler. Uhhh…with Photina running a v-e-r-y close second. Kepler is elegant, stately, classic. Photina is a bit more playful but still neat and stylish. Kepler is Faith Hill in a slinky black dress with diamonds. Photina is…well…Faith Hill again—but in cowboy boots and jeans and a rhinestone-studded tank top. Either one is a class act.
So, what typeface turns you on?
I’M NOT REALLY SURE we can think of ourselves as news designers without having a strong respect and love for typography. After, all, type is about 80 percent of what we do!
So when I come across a little piece of fun-typography-in-motion, part of the fun is sharing it with you!
“IT’S SO MUCH A PART of our daily life that it’s invisible—yet quite visible.”
The quote is from Steven Heller, author of more than 90 books on design and typography, talking about type design. I’d recommend any of Heller’s books to those of you interested in learning more about type and design).
Heller is just one of those interviewed for this 3+ minute piece.
I think you’ll enjoy it. I know you’ll learn from it.
TOO MANY PEOPLE who design newspaper pages know nothing (really…nothing!) about typography. That’s like a surgeon with no knowledge of anatomy.
This piece from PBS is no primer, but it does offer a sense of why typography is important.
Take a look.
More to come.
FROM THE FOLKS at www.fromupnorth.com, some examples of innovative typographic thinking. Not the stuff you’re gonna use on the front of a weekly newspaper…or…would ya?
HERE’S A SHORT FILM on some of the basic elements of typography—and why good typography is important.
On a scale of one-to-ten, most newspapers are at a typographic six. And some are…four.
Too many fonts, text that’s too small, headlines that are kerned (or scaled!) too tightly—those are just three reasons why typography suffers at newspapers. Add funky fonts to the litany and we fall into typographic meltdown.
But then, you already knew all of that.
That’s OK…watch the film anyway.