JULIE HAS SENT ALONG a batch of pages from a recent health guide prepared by The Greer Citizen. Her note follows, then the 2011 pages (with comments from Ed). Pages from 2010 are at the bottom for reference.
Attached are the health guide pages I mentioned earlier. I sent a few from 2010 and 2011 for comparison. We wanted to keep a similar style, but with a different edge.
All of the photos in the background of the 2010 centerspread are local people from our archives. (Thanks to our photographer for gathering and placing all of those. I thought it made it a lot more interesting for our readers.) The larger photo spots are taken from the front page pics for continuity.
To change it up a bit this year, we decided to focus on health head to toe (hence the body parts on the front). The centerspread was designed to tie into the theme.
Both issues were printed on 8.5×11 full-color glossy. They each included several directory pages of addresses and phone numbers of local health resources and a bio section on all of the advertisers’ services.
We enjoy creating special sections and publications because it gives a lot of us more opportunity and time for creative license than the push push push of standard issue pages.
Any comments are welcome.
1. Attractive…and the lead photo adds impact.
2. The “body parts” photos are nicely cropped.
3. What I don’t like—throughout this year’s version and last year’s—is the use of the chancery font for titles. Chancery is too soft for me, a type style I avoid at all costs. Wish you had done this in another type face.
1. I really like the continuation of the page 1 lead photo here.
2. Good use of color and the transparency.
3. The photo in the bottom right adds interest.
1. It’s OK…nothing much to comment on here.
2. I do wish the second leg of type had been one line higher, to align with the first full line of type following the text wrap in the first leg.
1. I like this page a lot. Good use of type blocks and the lines to the body areas. Very professional looking.
2. Chancery is ugly.
3. Design of this spread is a giant step up from last year.
How about the rest of you? Thoughts on these pages? Jump in with your comments.