Tag Archives: sources

Trust comes first

HERE’S A PLUS FOR NEWSPAPERS: Those between the ages of of 18 and 35 were most likely to see newspapers as credible.

The number of people who care about who reported something first is rapidly diminishing. Instead, what matters most is the trustworthiness of the source. These findings are reported in a recent survey on attitudes toward the media.

The survey was designed to look at consumer perceptions of both social media and mainstream media sources such as television, radio, Internet news sites and newspapers, and it was focused specifically on news coverage of the upcoming U.S. election.

When it comes to “perceived credibility,” traditional news outlets can take some comfort from the fact that the survey showed that newspapers, cable news and network news sources have the highest levels of credibility, much higher than blogs and social media sources. But the bad news is that only about 22 percent of those surveyed said they found traditional sources to be credible (blogs and social media were seen as credible by just 6 percent).

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