Tag Archives: Redesign

Redesign: Legatus Magazine

I’M DELIGHTED with the results of the redesign of Legatus Magazine.

It’s a publication distributed to a limited but powerful group of Catholic business leaders.

The redesign has been a long-term project. Actually, I began working on it last April, with Editor Patrick Novecosky and designer Shawna Kunz.

I couldn’t be more thrilled with the first issue. It’s colorful. It’s crisp. It’s contemporary. It’s bold. All of those qualities we had worked on when I visited with Patrick and Shawna last spring in Ave Maria, FL.

A half dozen pages from the first issue follow. If you want to see the entire final proof of the inaugural issue, let me know and I’ll be happy to send you a link!

Thanks, Patrick and Shawna…for a wonderful redesign experience and a great first issue!

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Web design goes to hell

THIS HAPPENS. A LOT. Not only to web designers, but to other designers (yrs truly included) as well.

Those of you who are designers know what I’m talking about. You will laugh/cry at this link: How a Web Design Goes Straight to Hell at the oatmeal.com.

And it isn’t only web or publication design. If you’re an ad designer, you’ve had this happen to you about, oh…a bazillion times!

Thanks to follower Laurie Shillings for sending this one along.



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Pages from: Jeanette Kendall | Times Newspapers

JEANETTE HAS BEEN WATCHING this blog for some time, and has offered some pages in the past. Now, she comes to us with a redesign…exciting!

Her note follows, then the pages, with comments from Ed.


Hello Ed,
We recently went through a redesign, so I thought I’d send in an old and new version to see what you think? If you’d like to see a couple more, let me know. Any feedback is appreciated! Thanks!


1. You say you “went through” a redesign. This is unclear. Did you do the redesign yourselves or were you helped by an outsider?
2. The nameplate is more open and contemporary, the teasers are much easier to navigate.
3. Looks like you’ve returned to justified text in some stories. Do you have a style guide that spells out why and when that is to occur?
4. The new Bureau Grotesque typeface is, perhaps, a bit dated nowadays. But it’s certainly an improvement from your previous sans serif display face.
5. I wish you had allowed more negative space between packages. It still feels very tight.
Overall, it’s an improvement but I’m concerned that it doesn’t go far enough.
Reax from the rest of you would help Jeanette. What do you say?


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APPARENTLY, READERS of the Hartford Courant weren’t all that happy with the vertical nameplate that came as part of the newspaper’s redesign last September. So, now with new management at the helm, the newspaper has decided to return to a more traditional look.

The Courant surveyed readers (and even threw an u-g-l-y reversed blue flag into the mix!) and those readers were pretty strong for the horizontal nameplate.

It’s mistake I wouldn’t have made in the first place. But I gotta applaud them for listening to their readers and being willing to take a step back,

How about you? Would you have done it? What are your thoughts?

[Thanks to friend and editor Patsy Pelton]

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Notice in E&P

z Picture 2

THE FRANCIS A. HENNINGER Grant Program finally received mention in Editor & Publisher magazine. Well, the Fitz & Jen blog. If you want to see it there, click on this link and then scroll down to the fifth post. No need to, though: Just check out the screenshot above.

I learned the lesson all over again about going to the right person. I had sent the release three times previously to someone else at E&P with no response. Then earlier this week I contacted Jennifer Saba (the Jen of Fitz & Jen) and she placed the post yesterday.

Persistence pays off.

I’m finding that persistence pays off also in my continuing to place the Francis A. Henninger Grant Program before publishers at small newspapers.

The program is simple: It’s a way for small newspapers to benefit from a professional, market-driven and customized redesign at a significantly reduced investment. The amount of each grant is based on criteria such as ownership, staff size, cycle and circulation.

I’m on a mission: To help small newspapers, through the grant program, to receive professional design help.

Please help me to spread the word. If you know someone who’s interested, please ask them to contact me.

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SNPA on Valdosta redesign


THE SNPA eBULLETIN has published a write-up on the recently-launched redesign of The Valdosta Daily Times.

From that article:

Times Publisher John H. “Sandy” Sanders said: “We have been working toward this launch date for more than four months, and we are excited to be bringing our readers a better-looking newspaper.”

Sanders said advertisers who were shown a prototype of the new format were overwhelmingly supportive of the changes and design.

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Redesign: The Valdosta Daily Times


From this…


…to this!

THE VALDOSTA DAILY TIMES introduced its redesign this morning—and the new look and organization of the VDT is already winning acclaim from readers and advertisers.

From Publisher Sandy Sanders: “I could not stop smiling as I read through the pages. The weeks of work by Michele McNeill on our staff has paid off for us in a big way. Ed’s expertise in design and his teaching ability—coupled with a very willing staff—has been a perfect match for success.”

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Redesign wins first place!


SOME EXCITING NEWS to share with you!

A paper I recently redesigned, The Western Catholic Reporter in Edmonton, Alberta, has just been honored as the best designed church paper in Canada.

The Canadian Church Press (CCP) awarded The Western Catholic Reporter its top prize at its annual awards banquet May 15.

The judge, Gordon Preece, art director for the Winnipeg Free Press, said The Western Catholic Reporter had “a sophisticated presentation of news through images, design and typography. Every page is a surprise, interesting in its treatment yet easy to read.” The Western Catholic Reporter is “a paper to be proud of,” he said.

I spent a week in Edmonton redesigning The Western Catholic Reporter last October. During my time there, I worked closely with Editor Glen Argan and News Editor Lasha Morningstar. Our focus was primarily on the physical redesign but our time together gave us the opportunity to review design approaches and techniques that would work well for a newspaper that’s put together by only the two of them.

We spent our first few hours together reviewing content and organization as well as capabilities and resources. I was immediately impressed by the commitment of Glen and Lasha to their newspaper. For them, their work on The Western Catholic Reporter is more than a job—it is a mission.

As the week rolled along, we discussed design possibilities and reviewed mockups to be sure we where doing everything we could to take advantage of their presentation skills. Among the major changes we made was a commitment to the use of the spread (the WCR is a tabloid) for the lead feature story in each issue. It didn’t take long to convince Glen and Lasha that they could do a knockout piece here.

Glen and Lasha asked great questions…and their readiness to change was a key to our progress. It was an exhilarating experience.

We were delighted with what we accomplished and now our work has received top recognition from a respected judge.

It’s a delight to share the good news with you.

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