I RECENTLY PUT TOGETHER a new training presentation that seems to have struck a highly resonant chord with both publishers and designers. The session is labeled “A License to Print Money: 10 Design Strategies to Generate Revenue at Your Newspaper—Now!”
So far, I’ve offered the presentation to the Kentucky Press Assn., Tennessee Press Assn., Oklahoma Press Assn. and South Carolina Press Assn.
To a person, those publishers who attended at Louisville said the presentation would help them to add at least $5,000-$6,000 to their bottom line—in 2011 alone.
In Nashville, the feedback was similar—with one publisher telling me: “This workshop alone more than paid for me to bring all my people to this convention!”
At the South Carolina session just this past Saturday, one of those attending said he thought he could turn what he had learned into $10,000 in income for his weekly.
In Oklahoma City, the reaction from those attending was very positive. Their evaluations, presented below, were overwhelmingly positive. See or yourself: