MARAH RETURNS with another page for your review and comment.
FROM MARAH: This page is one of the first from our new editor over here in Mora. We appreciate your thoughts!
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FROM ED:
1. I searched through the story for the quote used in the headline. I couldn’t find it.
2. Background in the lead picture is very busy. If possible, I’d have gotten them inside the fence and then posed them with the water slide to one side.
3. Nameplate needs fixing still. Wade has promised to send a photo but I assume other priorities have arisen.
4. The QR Code needs to say more than “Scan me with your smartphone.” As in: where will this take me? Why not package it with the “ONLINE” address somehow?
5. Bottom half of the page leaves me cold. Too many headline fonts. Too much bumping of elements. Better use of negative space and rules between packages would help immeasurably.
6. Bumping of mug shot and display photo at bottom is very distracting. Why no nameline on the mug shot?
7. Typography needs lots of work: Italics make captions a chore to read.
8. Is placing a line of space between paragraphs a new style…or have I just not noticed previously?
9. Text needs to be aligned to baseline grid.
10. Pie contest winner has a telephone pole growing out of the top of his head.
OK…OK…enough from Ed. There’s more to be mentioned here, but let’s leave that up to others. Suffice to say your new editor needs some design training.
