SCOTT HAS SUBMITTED several pages for comment over time—and here’s another for us to review together.
FROM SCOTT: Hello Ed, hope all is well. Here’s a page I just finished today…nothing too earth-shattering, but I thought it was kind of interesting. I tried to keep it really clean, but I did have a little fun getting some of the vines to intertwine with some of the letters in the headline…tried to use restraint though.
So, here’s my submission.
1. The headline type looks like it’s outlined, though this may just be a “hard shadow.” Regardless, outlined type is a very ’60s look, which is another way to say it’s very dated.
2. I do like the extra effort you took weaving the vine with the headline.
3. Placing the text within the faded box is a good idea but I’d have allowed more space between the box and the type. I recommend at least one pica of space between the type and the edge of the box.
4. I’d have placed the subhead inside the box with the text. It’s a bit tough to read where it is.
5. It’s difficult to find and read the caption.
Overall, a good attempt—but it’s unexciting.
LAURI SHILLINGS, Design Dept. Supervisor at the Journal Review in Crawfordsville, IN, sends along this special page. Lauri wrote: “I’ll be brave.”
“I’m sending this cover of our Spring 4 page bridal section as an example of the various small special sections that we normally put out as a local newspaper.
“I have tried to create a headline that speaks not only of the obvious reference to weddings (I DO) but also to the content of the article (second hand stores).
“Staffing is at an all time premium here—so we have one or two local ‘anchor’ articles from our news staff, (featured on cover) the remainder of copy is comprised of ‘canned’ articles from editorial services that we receive.
“My background is as an advertising designer. As the economy tightens, we are forced to make new efficiencies in our business, and I’m creating special sections design for editorial—just as they are asked to contribute advertiser influenced articles to these sections.”
FROM ED: I like the headline thinking, though the difference between the two sizes is somewhat jarring. Might’ve worked better if the “want to save” had been a subhead. I also prefer to go for red anytime over magenta. Why the box around the top caption and foto and not the smaller foto/caption?
Your comments? What would you have done differently?
AMY O EARNS the honor of first-to-comment on the page posted by Larry See Jr. Her comment was thorough and thoughtful. A free pdf copy of 101 Henninger Helpful Hints hangs in the balance. Check Amy’s comment—and then see if you can do better for Larry. If you can, great. If not…well, Amy will be first to comment and first to win!
Let’s see more!