PUBLISHER GARY SPURGEON sends a quick note and a half-dozen front pages from the Bloomfield Democrat, a paper Ed redesigned a couple of years ago. Gary’s asking for a read on how the front is looking. Ed shares some thoughts…and welcomes you do to the same!
It has been a while. I do enjoy your blog.
Attached are some of our recent front pages. I’m not suggesting these are special, but just wondering of they fit the bill as you envisioned for us a couple of years ago.
1. I like the top package but wish you had clustered the photos rather than placing them at opposite corners of the package.
2. Caption on the top photo seems excessively long.
3. Perhaps you felt the snowstorm and election needed to be above the fold. They look like afterthoughts here.
4. Too much type in the high school story. A pullout would have helped.
5. Are you OK with running a story a line short, such as in the honor band package?
1. Really need to see a mug shot and a pullout in the Barnett story. Too much gray.
2. Again, the Barnett story is a line short.
3. Story should carry a subhead to tell readers about other board actions.
1. A nit: two lines of space between story and the jumpline in the top right story.
1. I’m bothered here by the failure to package all the snow coverage together. Why is the photo at bottom left not part of the overall snow coverage? This appears to be a lack of planning.
2. Less type, please, and more entry points: photos, pullouts, refers…anything!
1. I’d have done whatever it took to get that fire photo above the fold. Burying it below that deep top story seems a sin.
2. Yes, the top story is toooooo deeeeeep.
3. Getting tired of sports being used as the only teaser content.
1. Yay! Something other than sports in the teaser!
2. Drowning photo could have been trimmed from the top. We don’t need all that sky and treetops.
3. “Ice is not safe” sidebar is not placed so it seems part of the drowning package. Top of the page needs rework so it’s clear these two stories are linked.
Overall, I’m pleased with what I’m seeing. It’s good to see that the redesign is holding well—that your folks have stuck with the plan. But some work on story length, packaging and entry points would help.
OK…those are Ed’s thoughts. How about the rest of you? Share your criticisms and witticisms here!