MOST OF YOU (11 of 29 total votes…38%) think “Yes! We’re selling our souls” by running free form ads.
Another 21% felt “Yes, but as long as they’re not on page 1…” That result was tied by another 21%, who wondered” “Sheesh! What’s all the fuss about? It’s just another type of ad.”
There was only one “other” answer: ” I think they are a unique form of advertising. Just not for everyone.”
Looks like the “aginers” win this round. Still, 29 votes isn’t that many. Perhaps there’ll be another poll on this one as the use of free from ads increases. Oh, yes, I think we can be on seeing more of them.
FREE FORM ADS (check one out just a couple of posts down from here) are becoming more common. And some advertisers seem to prefer them—because they see the impact their design (there’s that word again!) has on the page.
Most newsroom purists, of course, will gasp whenever they see one. At the LA Times recently, the news staff circulated a petition claiming a free form ad on page 1 had “caused incalculable damage to this instition.” Perhaps the damage is perceived more because the ad was dressed to look like a news story.
But free form ads that are clearly advertising: Are they a danger? Do they cross any ethical lines? Or are they just another opportunity for us to make a few bucks in a weak economy?
What are your thoughts? Take the poll below.
And, while you’re at it, please vote in the poll on newspaper contests: Are they worth it? Just a waste of time?