Tag Archives: fonts

Putting our fonts on the table


WE ALL HAVE our favorite typefaces. Well, we ought to! My favorites usually run to the serifs: Kepler, Photina, Bodoni, Baskerville, Garamond Condensed. But then, I’m also partial to some sans serifs: Akzidenz Grotesk, Antenna, Vonnes, Tasse.

And then, there are some I like…but struggle with because they are sooooo overused: Helvetica, Times, Myriad. They, of course, are on the “Periodic Table of Typefaces” created by the folks at squidspot.com.

Which leads me to the following question (I may live to regret this!): What is your favorite typeface…and why? Don’t tell me you don’t have one! As I stated earlier…we all ought to!

My favorite? Easy: Kepler. Uhhh…with Photina running a v-e-r-y close second. Kepler is elegant, stately, classic. Photina is a bit more playful but still neat and stylish. Kepler is Faith Hill in a slinky black dress with diamonds. Photina is…well…Faith Hill again—but in cowboy boots and jeans and a rhinestone-studded tank top. Either one is a class act.

So, what typeface turns you on?

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Typography: a quick look

HERE’S A SHORT FILM on some of the basic elements of typography—and why good typography is important.

On a scale of one-to-ten, most newspapers are at a typographic six. And some are…four.

Too many fonts, text that’s too small, headlines that are kerned (or scaled!) too tightly—those are just three reasons why typography suffers at newspapers. Add funky fonts to the litany and we fall into typographic meltdown.

But then, you already knew all of that.

That’s OK…watch the film anyway.

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