Tag Archives: Design

SND picks 5 of the world’s best-designed newspapers

THE JUDGES AT SND, the Society for News Design, have named five of the world’s best-designed newspapers.

It’s interesting that two of them are both in Toronto. Also interesting that one web site (here’s the link) claims that one of the winners  (here’s that link) “grabbed” its design. Hmmm….

The story about the winners is here.

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Column on (natch) COLUMNS page

Beginning this week,

Ed’s Monthly design column 

 will be  posted here on

Ed Henninger’s Blog

 Look for it on the COLUMNS page

The blog eventually will become part of Ed’s new web site.

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Design is not an “extra”: The rant!

OK, I’VE HAD IT.

I recently received an e-mail from an editor who was excited about the prospect of doing a redesign.

We had reviewed an issue of her newspaper together and the paper very much needs design work. On top of that, she’s struggling just to put the paper together every week—her company switched her to InDesign a few months ago. Oh, yeah…they gave her some training to handle the new software. Four hours. With someone who knew nothing about how newspapers are put together, much less how newsrooms function.

z DESIGN NOT EXTRAHer e-mail read, in part: “…the company won’t fork out any money for any ‘extras’ at this time.”

I am tired of design being written off as an “extra.” And—honestly—it’s not because it means less business. It’s because thinking of design as an “extra” is so short-sighted, especially nowadays when publishers are jumping through hoops trying to gain and retain readers.

What is the first thing a person sees when he looks at your newspaper? The design. And that design speaks volumes about the product as a whole.

It tells readers yours is a newspaper that is credible. Or not.

It tells readers yours is a newspaper that is careful. Or not.

It tells readers yours is a newspaper that is planned. Or not.

It tells readers yours is a newspaper that is professional. Or not.

It tells readers yours is a newspaper that is polished. Or not.

It tells readers yours is a newspaper that is organized. Or not.

It tells readers yours is a newspaper that is consistent. Or not.

But, for far too many publishers, design is an “extra.”

Yeah…

Like accurate reporting is an “extra.”

Like good writing is an “extra.”

Like making deadline is an “extra.”

Like selling ads is an “extra.”

Like good sales training is an “extra.”

Like hiring the right people is an “extra.”

Like checking your P&L regularly is an “extra.”

Design is not an “extra.” Not in the least. It’s one of the key ingredients you need to create a newspaper that’s worth reading—and worth advertising in.

But it’s your choice. You can continue to discount the value of design…you can keep thinking of design as an “extra.”

Here’s a quote you may have heard before, but it certainly applies:

“If you keep doing what you’ve always done…then you’ll keep getting what you’ve always got.”

If you keep thinking of design as an “extra”…then you’ll keep getting what you’ve always got.

And eventually, even that P&L won’t matter.

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