THIS HAPPENS. A LOT. Not only to web designers, but to other designers (yrs truly included) as well.
Those of you who are designers know what I’m talking about. You will laugh/cry at this link: How a Web Design Goes Straight to Hell at the oatmeal.com.
And it isn’t only web or publication design. If you’re an ad designer, you’ve had this happen to you about, oh…a bazillion times!
Thanks to follower Laurie Shillings for sending this one along.
HAVE YOU EVER HAD an advertiser tell you your ads just aren’t working for him?
“Something’s wrong. I don’t get any new customers from your ad.”
“I’m tired of paying for advertising. Your ads just don’t work for me.”
“When are you gonna give me an ad that works?”
Uh…the problem may not be the ad. It may be the advertiser…or his business.
Friend and fellow consultant John Peterson has written this piece that will help you to deflect and direct.
It will deflect the negatives tossed your way by a disgruntled advertiser. And it will help you direct him toward a more productive and longer-term advertising relationship with your newspaper.
Sounds like a win-win, doesn’t it?