I HAVE FOND MEMORIES of working with the people at the Sidney Herald a few years ago. they are bright, proactive and committed to their community—and their newspaper. Recently, Production Manager Ellen Wznick mentioned this ad and I asked her to send it along for review here. Her note was brief: “What do you think of this ad?”
My comments below.
FROM ED: The design of the ad itself is pretty good—with the exception of the “Electricland” type. I find it difficult to read.
As for the ad intruding into editorial space, my thinking is that you’d better get used to it—we’re going to find more and more advertising designed this way. I just hope publishers demand a good premium for this.
Ads like this are part of a workhop I’ve put together recently, entitled: “A License to Print Money: 10 Design Strategies to Generate Revenue at Your Newspaper—Now!” A couple of other such ads follow.
You tell me…what do you think of these ads?