MICHAEL IS BACK, with three more pages for us to consider. His note follows, then the pages and comments from Ed.
Hi Ed. Here’s three more pages I can hang my hat on for your blog. Here’s some brief thoughts on these pages.
The two sports pages are a center spread. I had an abundance of stats on both teams, so I thought I’d represent them graphically. The football helmets come from a site I learned about on sportsdesigner.com
On the A1, CCU winning the Big South and hosting a playoff game was a huge deal, so I ran the silhouette photo huge. The postal stamp and “attention delivery” info present design challenges. Due to postal requirements, they must run at the top – no exceptions. I tried to use this to my advantage, reversing the “attention delivery” and camouflaging the stamp since it’s not essential for readers. I was the photographer, so I’m cool with that. Print quality wasn’t an issue. Even with the Frutiger fonts at 9.2, the reverses print clearly on our presses. Fire away!
1. I really like the graphics/numbers package. Gives me “instant information gratification.” Can you tell us all what application you used to create the graphics?
2. I don’t understand why you ran the package “flipped.” Seems to me it would have made more sense to the reader to put the jumps and graphics on the second page, with the lead story, etc., on the left-hand page. Perhaps you couldn’t control that but I wish this had been more of a “package” presentation.
3. Could you at least have run a section flag/page label that would have been similar design/depth across both pages? I’m struggling to see these pages as a package otherwise.
4. Like the lead headline a lot.
1. I like what you did with the lead photo…but wouldn’t want to overdo. This same technique was on one of your pages in last week’s submission. Now…let’s put it away until it’s really needed again…like in another year or so.
2. Good thinking on how to handle the postal stamp and other material there. For those of us focusing on the photo, we don’t really “see” that material. But for the mailman (and postmaster!), they’re where they need to be.
3. Have you considered decreasing the depth of the UPC code? Most of my clients can do well with a UPC that’s half the depth you have here.
So…this week Ed is pretty easy. What say the rest of you?