EMILY SENDS ALONG these three pages with a brief note: “Here are a few more I scraped together.”
1. Well, you certainly do pack in the teasers on Sunday! I understand that teasers have to have strong pull, but with this many of them and the different color backdrops I’m afraid it gets to be a hodgepodge. I’m more of a minimalist when it comes to teasers. I just think this is v-e-r-y busy.
2. I’m not a fan of the red overlines. I know that part of the reason to use them is to inject some negative space into the page, but I see these and I think readers have to go “back-upwards” to read them. The headline draws the eye first, then these overlines…and readers have to go back and up to read the . I’d rather just see more negative space placed in the design.
3. I’m also not a fan of side captions, especially those more than a few lines. I can’t offer an alternative here without having to redesign the entire package…but I would consider that!
4. Lots of wasted space in the index/obits/etc. package. I think you can make this shallower. And try to find weather photos instead of icons!
1. Much better teasers, especially the use of the surfer art.
2. That lead “Events planned” headline is dull, wooden.
3. Ditto the lead photo. I’d rather have seen a photo of them checking out with a batch of coupons in their fists. This is really flat.
4. I’ll go on record as not liking the video camera logo in the online refer. Too cute…and seems to state the obvious.
5. Bottom story is a sea of gray. OK…maybe it’s just a lake of gray.
6. Ditto the overlines.
7. Ditto the bottom package and the weather icon.
1. Lead art is fun.
2. Lead headline may tell the story, but it sure doesn’t link with the art. I might have used something like: “A SQUARE PEG?” as the all-cap headline. Well, at least you got the “Study squares off” in the drop head.
3. Might have worked better to move the SpongeBob infobox to the bottom of the package. This is a sea (not a lake) of gray.
4. Did you consider running the SpongeBob text in three columns? Flush left? That could have lessened the gray feel.
5. Moving the Avatar art to the top of the fourth leg may also have helped break the gray.
6. Do you always run a reversed section flag? Ugh!
One thought kept going around in my head (a dangerous place to be!) as I was looking at these pages—especially the two fronts: That these are the product of some corporate design-think. They have the feel of so many other papers I see…and I’m not sure that’s a good thing.