IT’S THE BOOK many of you have been waiting for…and it’s available now.

101 Henninger Helpful Hints is more than a compilation of past hints, tips and tricks. Here’s what they’re saying about it:

‘It’s not just about design, but a way to think about newspapering. It’s quick, witty, and a little fresh—just like Ed.’ John C. Peterson | Director | The Peterson Group

‘These brief and entertaining tips from America’s foremost newspaper designer are certain toimprove the readability and visual impact of any newspaper.’ Ken Blum | Author, Black Ink

‘This book is filled with so many good ideas. You’ll find yourself saying, “Why didn’t I think of that?”’ Kevin Slimp | Director | Institute of Newspaper Technology

‘It’s a joy to experience. Simple, concise, to the point—it’s a wonderful example of Ed’s holistic approach to design.’ Mike Dowty | Managing Editor | The Livingston Parish News

‘It will joggle your brains, open your eyes and challenge you to think about design not as something pretty but as the path to a highly-readable newspaper.’ Jerry Bellune | President | The Bellune Company, Inc.

Details on Ed’s books are available

on his web site:

Check them out now!

WARNING: This book will inspire you!

By Jerry Bellune
President | The Bellune Company, Inc.

WELL FRIENDS, Ed Henninger has gone and done it again.

On the heels of “Henninger on Design”, he has come up with another electronic volume every publisher, editor, designer, reporter and copy boy (do we still have these?) must read. You can even get it on a CD.

BELLUNE FOR BLOGbIt’s entitled “101 Henninger Helpful Hints” and it will joggle your brains, open your eyes and challenge you to think about design not as something pretty but as the path to a highly-readable newspaper.

Highly-readable newspaper are loved by loyal readers.

If you want people to tell you at the supermarket, “I just love the Weekly Trumpet,” this book will send you on your way to that exalted moment in any newspaper junkie’s life.

Readers of Ed’s weekly Helpful Hints will recognize some of these hints and swear you wished you had done something about them when you first read them. Well, Ed’s giving you a second chance to put them into practice.

Those who are new to Ed’s hints, I’ll just say you’ve got to:

1. Get your own copy of “101 Henninger Helpful Hints”.

2. Read it first on your computer screen.

3. Print it out, 3-hole punch it and put its helpful pages in a 3-ring binder.

4. Anchor it with a chain to your computer.

That way, no one can “borrow” it and you will be able to find it when you need it.

Ed has organized these 101 hints in seven easy-to-comprehend sections.

Thinking Clearly is about design philosophy and the whys of what we do.

Working Smart saves time and energy, two substances always in short supply.

Watching the Clock is not about bugging out early but how to discipline yourself and make maximum use of your time.

Getting Spaced Out has nothing to do with pot but the creative and sensible use of negative space to help the reader enjoy the experience.

Type A Typography is about choices in faces, fonts and their use, not the boss who wants it all done 15 minutes ago.

Color Conundrums (I didn’t know Ed could even spell the word) is about, well, color – its use, abuse and misuse, with great examples.

Let’s Get Visual is the best part of the book because Ed shows you some super page designs that will truly inspire you and jack up your creative juices.

More good news: Ed has included other innovative page designs throughout his book that will get your gray matter perking.

He’s also included some helpful advice on where to buy fonts, the value of placing a newspaper vending box in your newsroom (you’ll understand why when you read this), the difference between subheads and breakheads and even how to avoid that almost fatal disease, BillyBobitis.

I can hardly wait for Henninger on Print & On-Line Advertising Design.

JERRY BELLUNE and his family own and operate newspaper, book and niche publishing companies in South Carolina. He is the author of 10 books and self-study courses, two nationally-distributed columns on publishing and leadership and a recognized authority on small business best practices, advertising, marketing and publishing. For a free trial subscription to his Advertising & Marketing Letter, email him


HENNINGER ON DESIGN is a book you can’t afford to be without.

Since its introduction in 2007, Henninger on Design has become an important tool for designers, editors and publishers across the U.S., Canada, Australia and Eastern Europe.

Here’s what they’re saying about it:

‘Ed’s newspaper design concepts have fundamental logic and consistencies built-in that allow design editors to work with imagination and flair—yet remain loyal to readers.’ Peter H. Gamage | President & Publisher | The Daily Item

‘I particularly like the fact that it remains content-focused. The design is sensational—exactly what you’d expect in a how-to guide on newspaper design.’ Larry Holeva | Managing Editor | The Citizens’ Voice

‘Ed has distilled into Henninger on Design the lessons he has learned in more than a quarter-century as a designer. It will inspire you and make you think.’ Jerry Bellune | President | The Bellune Company, Inc.

‘Part of the genius of Henninger on Design is its simplicity and directness. Even a publisher can understand much of what Ed’s got to say.’ Ken Dowdell | Publisher | Kenosha News

‘Ed has masterfully crafted ideas that will better connect your newspaper to its readers. Henninger on Design is a valuable tool to make your newspaper better.’ Gerald Garcia | President/CEO | AIMS Worldwide

Details on Ed’s books are available

on his web site:

Check them out now!

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