I’M DELIGHTED with the results of the redesign of Legatus Magazine.
It’s a publication distributed to a limited but powerful group of Catholic business leaders.
The redesign has been a long-term project. Actually, I began working on it last April, with Editor Patrick Novecosky and designer Shawna Kunz.
I couldn’t be more thrilled with the first issue. It’s colorful. It’s crisp. It’s contemporary. It’s bold. All of those qualities we had worked on when I visited with Patrick and Shawna last spring in Ave Maria, FL.
A half dozen pages from the first issue follow. If you want to see the entire final proof of the inaugural issue, let me know and I’ll be happy to send you a link!
Thanks, Patrick and Shawna…for a wonderful redesign experience and a great first issue!
HERE’S A BRIGHT NEW LOOK for the nameplate of Kristin’s paper.
I saw your newest column this morning and decided to submit the new nameplate I designed for The Times and Democrat. Our publisher asked me to come up with something more appealing with fewer lines and to get rid of the reverse type in our blue bar. I also had to find a way to keep the color blue incorporated into the design and not change the type face, either. I was trying to go with the look of clean lines with a little color. Promos go above the nameplate too, so I didn’t want to overdesign either. Please let me know what you think.
THE NEW LOOK
THE OLD NAMEPLATE
1. The new look is cleaner, more elegant, more understated. I like it a lot, though it might take me a while to get comfortable with the gradient blue boxes. Perhaps if they were a bit shallower.
2. I would really like to see the comparison with the teasers above the new flag, too. It’s a bit tough to compare the two without teasers on the top flag.
Overall, very nicely done.
What do the rest of you think? Out of 10…an 8? A 12? A solid 10? Jump in with your thoughts!
CYNTHIA SENT ONE FRONT PAGE originally, with a brief note. I asked her to send more pages so we could see a progression in the redesign. The difference is remarkable. Ed isn’t quite dumbstruck but he sees little value in nitpicking when he sees a dramatic change for the better. So…he says: Nicely done! An exciting change in approach and much improved!
Take a look at the pages (in order from oldest to newest, with a recent spread at the end) and jump in with your thoughts. Anything you’d change? Anything you don’t like? Let’s hear from you!
Can’t wait to hear your thoughts. Just redesigned this. Don’t hold back!
JEANETTE HAS BEEN WATCHING this blog for some time, and has offered some pages in the past. Now, she comes to us with a redesign…exciting!
Her note follows, then the pages, with comments from Ed.
We recently went through a redesign, so I thought I’d send in an old and new version to see what you think? If you’d like to see a couple more, let me know. Any feedback is appreciated! Thanks!
1. You say you “went through” a redesign. This is unclear. Did you do the redesign yourselves or were you helped by an outsider?
2. The nameplate is more open and contemporary, the teasers are much easier to navigate.
3. Looks like you’ve returned to justified text in some stories. Do you have a style guide that spells out why and when that is to occur?
4. The new Bureau Grotesque typeface is, perhaps, a bit dated nowadays. But it’s certainly an improvement from your previous sans serif display face.
5. I wish you had allowed more negative space between packages. It still feels very tight.
Overall, it’s an improvement but I’m concerned that it doesn’t go far enough.
Reax from the rest of you would help Jeanette. What do you say?
IN MID-JUNE, I SPENT A WEEK with Communications Director David Hains, Editor Patricia Guilfoyle and Designer Tim Faragher, working on a redesign of the Catholic News Herald, the newspaper of the Diocese of Charlotte.
The pages that follow are from the Oct. 1 issue, which marked the launch of the paper’s new design. They are:
• The front page.
* Pages 2 and 3.
* The center spread.
APPARENTLY, READERS of the Hartford Courant weren’t all that happy with the vertical nameplate that came as part of the newspaper’s redesign last September. So, now with new management at the helm, the newspaper has decided to return to a more traditional look.
The Courant surveyed readers (and even threw an u-g-l-y reversed blue flag into the mix!) and those readers were pretty strong for the horizontal nameplate.
It’s mistake I wouldn’t have made in the first place. But I gotta applaud them for listening to their readers and being willing to take a step back,
How about you? Would you have done it? What are your thoughts?
[Thanks to friend and editor Patsy Pelton]
THE SNPA eBULLETIN has published a write-up on the recently-launched redesign of The Valdosta Daily Times.
From that article:
Times Publisher John H. “Sandy” Sanders said: “We have been working toward this launch date for more than four months, and we are excited to be bringing our readers a better-looking newspaper.”
Sanders said advertisers who were shown a prototype of the new format were overwhelmingly supportive of the changes and design.