BOB JUMPS IN with three recent feature pages, looking for reflections and recommendations from Ed—and you!
I’ve been working on giving our Accent section a little bit of kick (and trying to win some awards in the process). One of your other prodigies received first place in the South Carolina Press Assn. contest for sports design this year, so I thought maybe you could help me out like you helped her.
Anyway, here are three feature pages we’ve run during March. Thoughts? Comments? Criticisms? Be harsh, you won’t hurt my feelings (much)!
1. A really good approach with the typography reversed into the cropped pants.
2. You get an “ugh” for stating the obvious with the color in the headline. Let’s not…but if you must, then use a drop shadow instead of outlining the type there.
3. Top two photos are very static. It would have helped to have had a person or two in those shots.
4. Placement of the captions is good.
5. Good use of negative space. I’m happy to see you resisted the temptation to fill every square inch of space on the page!
6. It’s not something you control, but you should push to get rid of the extra-large page number in the header. It’s distracting.
7. On a scale of 1-10, I give this a 7+.
1. Ed does not like funky fonts (SEXY).
2. Photos are unexciting.
3. Ed does not like grouped captions. They make readers work too hard.
4. Lots of gray type on the left of the page.
5. Do you always put recipes in that yellow box? It’s distracting and it can limit what you do elsewhere on the page.
6. The “Tell us…” box seems overly long. Seems to me the last sentence or two really tells me all I need to know.
7. I’m uncomfortable with the box around the page. I don’t see what it adds to the look.
8. From 1-10? It’s a 6.
1. Yikes! Papyrus! Actually, it’s a typeface I really like…BUT!!!!!!!!!!…not one I’d use. Ever. Why? Because it become soooooo popular and sooooooo overused within months of it being introduced.
2. “RESUMES” is obviously scaled too tightly. This is just bad typography.
3. I like the leopard (cheetah?) pattern for the background.
4. Good use of the photos here.
5. I’d have tucked the beginning of the type under the drop cap T.
6. And…I’d have been tempted to wrap some type around the snout and neck of that antelope/eland/whatever on the right.
7. Despite the negatives noted above, on the 1-10 scale I give the package an 8.
I’m sure Bob would like to hear from the rest of you. Get in the game with your comments and criticisms.