KRISTIN JOINS THE FUN with this recent Sunday page.
FROM KRISTIN: “Spring has sprung and I’m having a little spring fever. I was putting together this garden story and just wanted to get out into nature. Hopefully it will make you and others do the same. Get a tall glass of ‘sweet tea’ and sit on the porch for a while.”
FROM ED: Not very much to criticize about this page. It’s well-assembled and everything seems to be in the right place.
1. I like the treatment of “In” in the headline.
2. The sans serif subhead font leaves me underwhelmed.
3. My sense of this page is that it’s kinda boring. As I mentioned above, everything seems to be in the right place—and perhaps that’s a problem for this designer. I would like to have seen something more dynamic. Perhaps the bottom or top photo trimmed in from the sides a bit. Maybe some negative space. Maybe a photo notched into the text. It’s a good page, but it fails to excite me in any way. As an editor told me years ago: “There’s no ‘there’ there.”
So, is Ed being unkind? Do you like the page? What changes would you suggest?