BEN OFFERS A PAGE like many others submitted to this blog: Good design mixed with some weak areas.
FROM BEN: Hi Ed. I’m submitting one of our recent front pages. I look forward to hearing your remarks as we slowly and subtly tweak our design in an effort to “catch up.”
FROM ED: There are signs here that the design of the Independent Herald is beginning to improve. Unfortunately, there are also signs that is has a long way to to.
1. The nameplate is just-this-side of hideous. The combination of the green and orange colors, the use of the large “I,” the Chancery “Herald,” the hard shadows—it’s all v-e-r-y badly done and needs an overhaul. Simplifying the nameplate and giving it a more contemporary design will help bring the Independent Herald into the 21st century. This needs immediate attention.
2. Paragraph indents seem a bit excessive. I’d give the indent no more than 8 points.
3. Headline typefaces need updating. The Times and sans serif (Helvetica? Swiss?) give this an outdated look.
4. Why are we putting the jump lines in parentheses?
5. Spacing between elements is very good. The page has a clean, open feel because of that.
6. Placing the heavy sans serif headline on the “School Transformed” story almost makes it seem like it’s the lead story. Isn’t your lead the “Hospital outlook” piece?
7. Not sure I’d put the refers to the “Wheel tax” piece above the headline. I prefer them below the head.
Those are my thoughts. How about the rest of you? Jump in with your comments!