“NEWSPAPERS HAVE A CLEAR ADVANTAGE in reaching and motivating those highly likely to vote. Campaigns and advocates seeking effective advertising to reach their target audiences need look no further than the local newspaper.”
So says a recent study on voting and media habits, as reported by the Newspaper Association of America.
- Eighty-six percent of voters who cast ballots in the last local election read newspapers in print or online, with levels of engagement holding consistent among voters identifying as Republican, Democratic or Independent.
- Newspapers and their websites consistently outscore other media for being “reliable,” “accurate” and “in-depth” about local civic and political issues.
To download a PowerPoint presentation on the full study, go here.