HERE’S A SHORT FILM on some of the basic elements of typography—and why good typography is important.
On a scale of one-to-ten, most newspapers are at a typographic six. And some are…four.
Too many fonts, text that’s too small, headlines that are kerned (or scaled!) too tightly—those are just three reasons why typography suffers at newspapers. Add funky fonts to the litany and we fall into typographic meltdown.
But then, you already knew all of that.
That’s OK…watch the film anyway.