Photo by Hilary Stohs-Krause, NET News 888888
Valorie Zach has been the editor of the Niobrara Tribune in Niobrara, Neb.,
for the last 13 years.
DURING THE PAST few years, there’s been a lot of talk about newspapers consolidating. Or going out of business. Or outsourcing their ads. Or outsourcing their design. (Perhaps they’re also outsourcing their thinking!).
The one key point not made in most of those stories is that it’s the metros and regional newspapers that are struggling to survive. In fly-over USA, though, the story is very different. Community newspapers are not only thriving, many are doing better than they ever have before!
Here’s one such story, from National Public Radio (the link is in print, though you can listen to it, too).
For those who work at community newspapers, this story will give you a boost!
FROM THE FOLKS at www.fromupnorth.com, some examples of innovative typographic thinking. Not the stuff you’re gonna use on the front of a weekly newspaper…or…would ya?
LOOKING FOR SOME new applications? Perhaps something you’ve not experimented with before?
Here’s someone who has a few ideas for you.
Best of all, they’re free. You can download them whenever you want.
Take a look here.
If you grab any that you really like, please send me a quick comment or email so I can pass the word on to others.
AT NEWSPAPERS, we really don’t do cover pages, do we? Or…do we?
How about that football tab?
Or the special advertising section for Memorial Day?
Or that feature front on New Year’s Day?
OK…yes…we do cover design.
So, here’s a piece—using the front of a photo magazine—on how you can do it better.
I like the way this video breaks down the steps in the process. And one of the things it stresses has long been a principle I teach others: You create a better design by what you take away…not what you add.
Watch. Learn. Enjoy.
HERE’S A FUN LOOK at some handy drawings.
Amazing what a creative mind can do with just four fingers and a thumb—oh…and the rest of the hand, too!
Take a look here...and enjoy!
HAVE YOU EVER HAD an advertiser tell you your ads just aren’t working for him?
“Something’s wrong. I don’t get any new customers from your ad.”
“I’m tired of paying for advertising. Your ads just don’t work for me.”
“When are you gonna give me an ad that works?”
Uh…the problem may not be the ad. It may be the advertiser…or his business.
Friend and fellow consultant John Peterson has written this piece that will help you to deflect and direct.
It will deflect the negatives tossed your way by a disgruntled advertiser. And it will help you direct him toward a more productive and longer-term advertising relationship with your newspaper.
Sounds like a win-win, doesn’t it?