Monthly Archives: November 2011

Ad clutter on your web site?

FRÉDÉRIC FILLOUX AT THE GUARDIAN thinks most web sites suffer from ad clutter.

Is yours one of them?

Is it possible to have too many ads on your web front page? From what I’ve seen on many sites, the answer is a resounding “YES!”

Check his arguments here…then decide for yourself.

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iPhoneography: The future for community newspapers?

ANYONE WHO KNOWS ME knows I’m a big fan of Apple products. During a recent visit with a client in San Francisco, I took an hour out one evening to visit the flagship Apple store there. I later joked with my older daughter (also an Apple fan) that they threw me out of the store…for excessive drooling.

So I’ve read with interest recent suggestions on the internet that newspapers should look into providing staffers with the iPhone 3Gs. That model is now free with an AT&T contract.

Among the advantages of a reporter/photographer having an iPhone 3Gs:

1. A 5 megapixel camera.

2. A video camera.

3. All pix and vids can be immediately uploaded to your office.

4. It can be used to transmit a screen shot of a map from the location of a breaking story.

5. It is a phone and it can be used to keep in touch with the office—or make calls to sources.

So, the idea is intriguing.

A recent conference in San Francisco (where else?) was devoted to a new skill: iPhoneography.

From the report:

“The iPhone (only one of many camera-equipped phones) was the clear winner of the day—most 1197 speakers and attendees owned iPhones, and admitted that it is their most frequently used camera. In fact, when one speaker asked the crowd who didn’t use an iPhone for mobile photography, less than half a dozen hands went up.

Attendee Cheri Fulk, who received her degree in photography, says she usually carries around her iPhone and another camera, yet still takes more pictures with the former. ‘I like the immediacy and flexibility of [the iPhone],’ she said.”

Is iPhoneography the future for community newspapers? Can’t say for sure…but it may be the present.

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Cool pix…from a different perspective

FROM MY FRIEND KAREN GEARY: “You like stuff like this.”

She’s right. I do like stuff like this.

Some of these photos are cool, some fascinating, some a bit clichéd. But they’re always fun to look at. And they can add to the way you think about all the photos in your future.

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Sports photo tips

THIS SLIDESHOW from MacWorld magazine offers some brief—but valuable—tips on shooting sports photos. Nothing very new here, but good stuff for those who serve double duty as reporters and photographers at sports events.

Don’t be shy about sharing this with others on your small staff.

 

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Why your newspaper should go to modular ad sizes

WANNA LOOK GOOD in the eyes of your ad director and publisher? Tell them to check out this post.

For years, I’ve been pushing the benefits of modular advertising sizes. And all that time, I’ve struggled to find the facts that state the advantages as clearly as this “white paper” from KubasPrimedia.

This is really a find—and it can have a positive money-making influence on the future of your newspaper.

Now, what publisher do you know who wouldn’t want that?

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Playing hide and seek

THERE’S NOTHING THERE.

Or is there?

Uh…no…ummm…yeah, no…nothing.

Or maybe you don’t see it because, well…it doesn’t want to be seen.

But how can that be?

Consider this video. Then we’ll see about what you think. Or maybe think about what you see…or don’t see.

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Logo secrets revealed…and…a winner!

LAST WEEK’S BLOG POSTS included a quick contest with some commonplace logos (OK, maybe two or three not so commonplace). The rules were simple:

1. I show the logos.

2. You get to tell me what you see in those logos.

3. Winner gets a free pdf copy of Henninger on Design.

There were about a dozen entries (not bad for winging’ it), some right on the mark, others a bit off. First entry with correct answers came from (fanfare!) Josh Dewberry. Here are his answers (in two parts—Josh forgot the Baskin Robbins logo in his first comment):

In the Tostitos, the two lower case “t’s” see also two people sharing a chip; the F1 logo uses negative space to form the 1; the mitt in the Brewers logo forms a “m” and a “b”; what appears at first glance to be a “w” is also a “n” with a little negative space; from a to z; I can’t be certain, as I’m viewing this on a tablet device, but I think I see a bear in the negative space in the mountain; and, of course, the arrow made by the negative space between the “x” and “E”.

Oh and 31 in the BR

Josh’s comments—and those of other entrants—are in the comments accompanying the original contest post from last week.

Congrats to Josh—and thanks to the rest of you who entered. This was a tough one because most entries were very good. But I had to go with Josh because he was there “the firstest with the mostest.”

There’ll be more fun contests as we go along. If you offer a contest idea that I can use, you’ll also get a free copy of Henninger on Design. Or…101 Henninger Helpful Hints. Or…both!

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So far, so good…so far

THE SHIFT TO A NEW WEB SITE is taking longer than we thought.

Part of that is my striving for perfection. Part is the way things work. But parts and pieces and bits and stuff are coming together. And launch will come soon.

When it does, this blog will be part of the new site and the new look and the new approach will be different and exciting.

This week’s blog posts are part of a new direction, striving for a broader scope.

Keep watching. More to come.

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