Designers and print: The real thing

GORDON KAYE, editor and publisher of Graphic Design USA magazine, says “It may surprise you to know that more than 90 percent of professional graphic designers still work on print as part of their mix and that nearly 75 percent of their projects involve a print component.”

He mentions four basic reasons why graphic designers and other creative professionals continue to view print as central to their personal and professional lives.

This is must reading for every newspaper designer—as well as editors, publishers and ad directors. And when you finish it, print it out and post it on your bulletin board!

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