Ad clutter on your web site?

FRÉDÉRIC FILLOUX AT THE GUARDIAN thinks most web sites suffer from ad clutter.

Is yours one of them?

Is it possible to have too many ads on your web front page? From what I’ve seen on many sites, the answer is a resounding “YES!”

Check his arguments here…then decide for yourself.

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1 Comment

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One response to “Ad clutter on your web site?

  1. Ed,
    I agree wholeheartedly. I started an online community newspaper in September. Before “going live”, I studied many newspaper sites, from the largest national dailies to local weeklies. The one constant seemed to be advertising so overwhelming in number and lacking in design that it distracted from any actual news content. What surprises me most is that some of these newspapers are known for cutting edge, world class design in their print editions.
    I’ve tried another approach, using basic rules newspaper design reworked to fit the medium. I hope it works, but only time will tell.

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