Why your newspaper should go to modular ad sizes

WANNA LOOK GOOD in the eyes of your ad director and publisher? Tell them to check out this post.

For years, I’ve been pushing the benefits of modular advertising sizes. And all that time, I’ve struggled to find the facts that state the advantages as clearly as this “white paper” from KubasPrimedia.

This is really a find—and it can have a positive money-making influence on the future of your newspaper.

Now, what publisher do you know who wouldn’t want that?


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