JOHN SENDS ALONG the following note…and a link to newspaper front pages around the world that paid tribute to Apple’s technology visionary and marketing genius. I encourage you to take a look.
Daily Archives: 10/17/2011
AN INTERESTING SERIES of pages from Kristin that…well, her note tells the story.
These pages are part of a five-part series that covered everything in our surrounding communities from “A to Z.” It ran every Sunday for five weeks.
In the design, I tried to keep it uniform every week, so that it would keep the same look.
Tell me what you think.
1. I really like the continuity here. That requires lots of thinking ahead: “How are the other pages going to look, using this same style?” I think you carried that off very well.
2. Love the use of the large letters, but screened back so they don’t leap off the page at the reader.
3. Good use of some nice photos.
4. A major negative: most of the stories jump. Had it been up to me, I would have planned these pages so there would be no jumps. None. Nada. I believe you and the folks there could have made that happen if you had wanted to. I would not have conceived this package—or begun work on it—without thinking of it as a no-jump presentation.
SCOTT’S A REGULAR on Ed Henninger’s Blog…and he’s got a new submission for us this week.
Ed, here’s a page I finished this week…it’s another doubletruck…I tried to make it interesting without going crazy…hope it works.
1. Dull photos. No sense of liveliness at all. The lead photo, especial, leaves me flat. There’s nothing but space in the center of the pic. It might have made a better shot if the photographer had moved to his right (or left) and gotten a shot looking more at either the kids or Miss Cherokee and the person to her left.
2. Photo of Miss Cherokee standing should be placed on the rule at the bottom of the spread. Always try to give cutouts like this a rule to rest on.
3. It took me forever to find the caption that goes with the larger photo. Seems to me you could have cropped a bit more off the top and bottom of that pic to place the caption below it—where readers are going to look for it.
4. That drop cap and open first paragraph do a good job of letting me know where to start reading the story. Did you consider running the drop cap in color? Perhaps that brownish color in her “Miss Cherokee 2010” sash.
4. Why is “Year” capitalized in the headline
5. The step down in headline sizes is distracting. Next time, try a condensed or compressed sans serif in a font lighter than the “Year as…” font, but try to keep the height of the fonts similar. Or…you could run a smaller size in two lines adjacent to the larger “Year as…” headline (as below).