11 responses to “Page from: Michael Smith | Carolina Forest Chronicle

  1. Michael Smith

    Hey Ed. Thanks for the feedback! The lack of economic development in Horry is the story. Most of the significant job news seems to always be in the upstate, which local leaders comment on in the story. As for the ad, I have no control over that. There’s not just a division between ads and news, ad interests take priority over news, and this sometimes includes design. If an advertiser wanted an ad with zebra stripes and polka dots they’d sell it.

  2. Jack

    Ad … so … bright.
    Eyes … bleeding… Must … not … pass out…

    Why do so many ads adhere to the principle: “The more loud and obnoxious I can make it, the better it is!” No. No, it’s not.

    I feel your pain, though. Our newspaper is the same way. (thankfully we’ve been loud and vocal in editorial long enough that we’ve manged to put the kabosh on people selling banner ads that take up the top of the page *bleh* … for now). We have too many advertisers that know nothing about page design / layout / graphic design. I know, I know — their point is to sell ads. But it wouldn’t kill them to at least think of other things (other people) once in a while.

    Case in point: Last week. 10 minutes to deadline for pages to be sent to the pressmen. The new advertiser walks in, “Hey, just wanted to let you know, I added a small ad to your page.” What? The page that is already finalized and being burned as we speak? How big is the ad? “It’s just a little one. 3×8.”

    The editor had a SERIOUS talk with her about deadlines, team attitude, etc. etc.

    I also like your county breakdown with the silhouettes of the counties. Think I might borrow that for an upcoming package, if you don’t mind, sir.

    And, Michael, I’d keep the zebra stripe and polka dot ad idea on the hush-hush. Someone in your ad department might hear it, and assuredly they would think it’s a genius idea. *shudder*

  3. Does the leading seem too big in the heds? I think it could be a tad tighter.

    • Michael Smith

      The leading is still set at what Ed had us at during our latest redesign. I’ve heard a few others notice the leading but I like it at it’s current setting. Your thoughts Ed? What makes good leading?

      • I usually set leading for headlines and other display items at 110%. I’m thinking’ yours is at 120%, the InDesign default. That extra 10% is just enough to make display type look toooooo open. Check it: in one of your files, use the shortcut shift+option+command J to bring up the Justification dialog. Almost smack in the middle of that window is the Auto Leading box. If it’s any number other than 110%, then set it to 110% and see how that works with your display type spacing. When you use all caps or small caps headlines, you may want to make it even tighter because there are no descenders to go into that space between lines.
        An additional point (without being defensive in the least): When I work with clients, I do advise them to set leading at 110% and that is usually what occurs. But…if you’ve upgraded to a newer version of InDesign or if your preferences somehow got blown out (it happens more often than you think!), you may find that the Auto Leading has defaulted to 120%.

        • Anonymous

          Hey Ed, we don’t use InDesign. We use Quark. I use version 7.0. How would I adjust leading that way? In the tool bar, it just says “auto.” Thanks!

          • 1) In your Quark preferences, go to Print Layout> Paragraph. About halfway down in that dialog, and to the right side, you’ll see a box for “Increment.” Set that number to whatever you want your baseline grid value to be. If, for example, your text is 9 points on 10 spacing, set that number to p10.
            2) Close Preferences and go to your document.
            3) In the QuarkXPress menu bar, go to View> Baseline Grid. You should see a bunch of magenta-colored lines across your document.
            4) Create a text box and fill it with some text.
            5) Select some of the text.
            6) In the Measurements palette, select the paragraph icon.
            7) You should see six selection boxes toward the left side of that palette.
            8) The middle selection box on the lower tier has an icon of a lock with two A letters underlined next to it.
            9) Select that box.
            10) You text should now be locked to the baseline.

            Keep in mind that this locks ONLY the selected text to the baseline. If you want ALL text to be locked to the baseline, set this up on a template.

            I hope this helps.

  4. Scott M. Brings Plenty

    I’ve been trying to work with baseline grid and have been messing something up for sure. I run our main body text (Cambria) at 10.5pt. I set the increment up for 12.5pt as you described above but everytime I do that it puts an entire extra space between lines of text…almost as if I had hit “enter” after each line.

    HELP!!! I know I’m doing something wrong. Thanks, Scott

    • Scott: Make sure your value for spacing AND your value on the grid are exactly the same number. If not, your software will make the type lock to the baseline—and it may mean it goes every other line because one of those figures doesn’t agree with the other. Lemme know how it works out.

  5. Scott M. Brings Plenty

    WOW!!! Awesome…thanks so much again Ed! It worked…and it’s much, much easier than trying to line everything up. As I learn more and more about design, I have to laugh at myself as I feel like the guy rubbing two sticks together while everyone else has a lighter LOL

    Now, all of our main body text will be locked to a baseline and lined up properly!! Thank you again.

    I also allowed for a two-pica spacing between the top heading (date, page, etc.) and the headline or top of article like you suggested earlier. It does look a ton better so thanks for that as well.


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