7 responses to “Page from: Kristin Coker | The Times and Democrat

  1. Kristin Coker

    Hi Ed, just wanted to say that you are right about double legging recipes, but, I do not jump recipes anymore; not since you called me out last time. The log cabin recipe is complete, it just jumps to more recipes on the inside. Thanks for the headline, didn’t have much time to play with, and thought that the picture looked like a painter’s palate, so why not?

  2. Matt Saxon

    I just have a question to everybody about the QR codes. We are also using them but can’t seem to agree about placing the web address next to the code. Our urls are often much more than one or two lines. I don’t think anyone is going to waste their time looking back and forth between the paper and computer to type it all in. I also feel the QR code were created (as ugly as is) to remove the need for having a whole address in print (plus I feel your giving up on your website if people (those without smartphones) can’t just go to the home page and find what they are looking for.). While Kristin’s url is short enough to work here I still feel it a tad unnecessary. Anyone else have any thoughts on this?

    • We’ve resorted to a QR generator that also creates a short url link. For photo galleries, we put them at the end of the appropriate cutline in bold. If it’s for video or interactives, then we’ll use it in the same style as a refer packaged with the QR. The idea being the QR serves smartphoners with a free reading a copy of the paper at Starbucks while the short link will allow the more traditional web user to type a easy to use url.

      Ed how much color do you think can put behind the QR code before it begins to interfere with the QR scanner? Size wise I know we’re trying to keep them to a size that the free apps can read and the more I’ve played with them the more variety I’ve found in what certain phones and certain apps can do. I’m for keeping them to a decent size for a little while longer until the baseline ability of smartphone camera lenses and the free apps gets a bit better.

      Kristin, we used nearly the same package on our Taste last week and I really like what you did with the, umm, rather lacking art AP provided. My only thought is would a grilling brush have been better than the paint brush? But I certainly see what you mean about the paint palate look.

  3. Kristin Coker

    Here, at The Times and Democrat, we’ve been using online promotions for videos and photo galleries for the past 3 years. Using the QR codes with the online promotions is just an added bit for a more broader clientele. We’re slowly building usage with them and I believe that more and more people will jump on the bandwagon, so to speak.
    Marcus, would love to see your taste page from last week. Oh, and by the way, the paint brush was actually cutout from one of the pictures that AP sent with the sauce package. It’s not an actual paint brush. LOL. But, I see your point.

  4. Jack

    Love this page, Kristin.
    I very much approve.
    (Also makes me want to go grill.)

    Just curious, what kind of tech are you guys using for design over there? Computer type, spec, In-Design version, etc.

    And in response to Marcus, above:
    “…how much color do you think can put behind the QR code before it begins to interfere with the QR scanner? Size wise I know we’re trying to keep them to a size that the free apps can read and the more I’ve played with them the more variety I’ve found in what certain phones and certain apps can do. I’m for keeping them to a decent size for a little while longer until the baseline ability of smartphone camera lenses and the free apps gets a bit better.”

    I’ve done a fair share of tech writing, and basically you’re pretty much right in the ballpark with this statement. It pretty much depends on the quality of your smartphone. iPhone 4 tends to have the best QR code reading capabilities at the moment. There are several smartphones that people could argue have better cameras, or higher mega-pixels, etc., but Apple has the best photo sensors in the iPhone 4, and that’s what is making the biggest difference on the QR code being read accurately. This would account for Ed throwing the gray background behind the code, as well. The quality of a smartphone’s photo sensors (photo telemetry light sensors, I believe is what they call them on tech spec sheets for a smart phone) is what will determine its ability to accurately read a QR code, not mega-pixels.

    As smartphones continue to improve, and technology giants are able to shove smaller and smaller components into their tiny shells, we will be able to shrink the size of QR codes we run for print. Provided, of course, the print run comes out smoothly.

    If you are a smaller publication, just ask your pressmen: they should be able to tell you. “How small do you think I can run this before it starts to blur together?” Granted, they can only work with the presses they have, but they’ll probably be able to give you a good idea.

    Otherwise, all things being equal, we, as the print industry, should be able to continue to steadily shrink the size of QR codes as we go forward. And huzzah for that. They’re handy, but they are ugly suckers.

  5. Kristin Coker

    Jack, to answer your question, we’re using Dell Computers with InDesign CS2, but we are hoping to go to CS3 soon.

  6. Marc Stumbo

    Would have made GRILL yellow and SKILLS black. Skills is the point of the story and the black would have provided contrast to the yellow on the brush.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s