KRISTIN’S PAGES are always exciting to look at. Here’s her latest submission.
Coming back with something new. I’m sending along my food page for critique but, more than anything, I wanted to show you our use of the new QR codes. So far they are doing very well. We’re using them in ads to promote the “BEST of the BEST” web page and in features to promote recipes or videos on our website.
Alright, let me have it.
1. Really like the use of the brush over the headline.
2. Good use of color.
3. Good use of photos.
4. The gray screen is effective in holding the photo/recipe/QR code package together.
5. One major negative: legging the Tex-Mex grilling rub recipe…and…jumping the Log cabin grilling rub recipe. People who cut out recipes would like to have them in one piece…and not jumped…please! I’d make a bazillion different moves on the page before legging or jumping a recipe. It’s a reader service to keep these together—and in modular format.
6. I think the QR Code works very well here, but wonder why you are running it so large. Have you tested it at smaller sizes? Also, the white background may not be necessary. I tested it by taking it into Photoshop and replacing the white with the same gray as the rest of the screened area. Scanned fine. Thought you might like to know that.
How about the rest of you? Your thoughts on the page? Thoughts on the use of the QR code? Let us know!