JEANETTE IS A frequent visitor—and an occasional contributor. It’s good to hear from her again!
We have three newer staff members and I thought it would be helpful for them to hear your words of wisdom on their front-page designs.
1. I like the cutout on the baseball teaser art.
2. Isn’t it about time we put the frog back in the pond? I’m sure readers don’t even see this up here anymore.
3. “First in print” logo needs to be reworked…and I’m not sure your readers know that that means for them. Just what does it mean?
4. I have serious problems with putting an oval (Bass Pro Shops) element in a rectangular hole. And…if you look at the width of the type on both sides, the rectangular frame is not centered between the two legs. And…the type on both sides suffers from poor word spacing. I think I would tell your designers that this is just not an acceptable practice.
5. Type next to the Goff mug shot is also mangled. This makes us look sloppy. Because…it is sloppy.
6. Text is not aligned to a baseline, a basic practice for good design.
7. Photos are dull, dull, dull.
8. Let’s get away from boxes and use rules and additional negative space between packages instead.
9. If you’re going to run reversed type (I wouldn’t) in the blue bar below the nameplate, let’s make that type bolder.
1. Ditto dull photos, get rid of the frog, type in blue bar, text not aligned to baseline.
2. Here we are using rules between packages…but there’s not enough negative space. Open up!
3. Why so much space in the Black Hawk photo? Maybe to bring a sense of isolation to the subject? I don’t think that works.
4. Michelle Bernier package looks jumbled, with type and labels floating and the “More about…” element in a box. Needs better structure.
5. How come there’s a UPC code here…and not on other pages?
6. “No stopping Liz Rice” hed doesn’t tell me enough.
7. Other headlines are static, dull.
8. Lead photo is too small to carry a front page.
1. Ditto “First in print” logo, text not aligned to baseline, ditch the frog, bolder type in blue bar.
2. Lead photo and photo below are shots of backs of people. Inset helps a bit here.
3. Nice work on the track teaser photo…especially aligning it with the rule above the nameplate.
4. Perhaps one or two packages too many on this page…it all tends to become a jumble of elements.
5. Why is parking story the only one set justified?
On all three of these pages, I see page assembly—but very little design:
1. No “Wow!” factor.
2. Not enough negative space.
3. Text not aligned.
4. Dull photos.
5. Weak headlines.
Put together, these problems make these pages more of a chore than a choice.
So…how about the rest of you? Is Ed being a perfectionist…again???!!! Jump in!