HERE’S A BRIGHT NEW LOOK for the nameplate of Kristin’s paper.
I saw your newest column this morning and decided to submit the new nameplate I designed for The Times and Democrat. Our publisher asked me to come up with something more appealing with fewer lines and to get rid of the reverse type in our blue bar. I also had to find a way to keep the color blue incorporated into the design and not change the type face, either. I was trying to go with the look of clean lines with a little color. Promos go above the nameplate too, so I didn’t want to overdesign either. Please let me know what you think.
THE NEW LOOK
THE OLD NAMEPLATE
1. The new look is cleaner, more elegant, more understated. I like it a lot, though it might take me a while to get comfortable with the gradient blue boxes. Perhaps if they were a bit shallower.
2. I would really like to see the comparison with the teasers above the new flag, too. It’s a bit tough to compare the two without teasers on the top flag.
Overall, very nicely done.
What do the rest of you think? Out of 10…an 8? A 12? A solid 10? Jump in with your thoughts!