ONE OF MY DELIGHTS as a consultant is that I occasionally get the chance to work with some pretty talented designers. I think Marcus is one of them. Here’s a front he did for the recently redesigned Daily Times.
FROM MARCUS: This was our Sunday front for the build up to Civil War 150th. Suggestions for improvement?
1. Love the smoke going from the cannon over the “smoke clears” headline. That’s a great touch!
2. Don’t understand the reason for capping “Forgotten” in the Civil War package.
3. The hand art in the teasers is just a bit too big for me. It’s a distraction.
4. V-e-r-y subtle touch that I really like: the use of the “N” and “S” drop caps on the North and South stories in the Civil War package. And putting them into blue and gray was also very nice. How many beers did it take for you to bribe the writers to make that happen?
Just to set the record straight, for southerners it was not the “Civil War,” but “The War Between the States.” In some parts of the south, it was called “The War of Northern Aggression.” Really. Check it out!
Regardless, this Damn Yankee-now-a-Son-of-the-South really likes the package. Well done, suh! Well done, indeed.
So…how about the rest of you? Want to salute this page…or shoot at it?
HERE’S A BRIGHT NEW LOOK for the nameplate of Kristin’s paper.
I saw your newest column this morning and decided to submit the new nameplate I designed for The Times and Democrat. Our publisher asked me to come up with something more appealing with fewer lines and to get rid of the reverse type in our blue bar. I also had to find a way to keep the color blue incorporated into the design and not change the type face, either. I was trying to go with the look of clean lines with a little color. Promos go above the nameplate too, so I didn’t want to overdesign either. Please let me know what you think.
THE NEW LOOK
THE OLD NAMEPLATE
1. The new look is cleaner, more elegant, more understated. I like it a lot, though it might take me a while to get comfortable with the gradient blue boxes. Perhaps if they were a bit shallower.
2. I would really like to see the comparison with the teasers above the new flag, too. It’s a bit tough to compare the two without teasers on the top flag.
Overall, very nicely done.
What do the rest of you think? Out of 10…an 8? A 12? A solid 10? Jump in with your thoughts!
WHEN SOUTHWEST AIRLINES came to neighboring Greenville-Spartanburg airport, it was a big story for The Greer Citizen. Julie sent three pages for us to review. Unfortunately, only two would convert properly to jpeg files. Stuff happens. Sorry, Julie.
Just wanted to pass on a few pages from a special section we published recently.
I wanted to brag on our photographer Mandy Ferguson who helped bring a concept to reality by superimposing the Southwest airplane into the hand of the sculpture boy. We thought the image created conveyed our “Welcome Southwest” to GSP airport perfectly. Most of the content was rerun articles from issues of the paper leading up to the airline’s arrival. The section was included in our weekly edition and distributed at the airport on the day of the first flight.
FROM ED: I love the cover idea and kudos to Mandy for being able to make it work so elegantly. I also applaud the thinking about distributing the section at the airport the day of the arrival—that’s good sales! Good thinking, too, on framing the page in the Southwest signature colors (identical to those on the plane in the hand of the statue).
1. The lead photo leaves me unexcited. It’s just a mug shot of a plane on the ramp. Might have been better to get some ground crew guiding the plane into the gate—anything with a bit of action in it.
2. Placement of the map and the pullout at the outside corners of the text leaves a lot of gray on the page…and visual elements in corners tend to pull readers out of a package, rather than into it.
Thoughts from the rest of you? Comments? What would you have done to improve the package?