SCOTT SHARES two of his recent designs with us. Ed has some thoughts…and welcomes your comments.
FROM SCOTT: Hello Ed, hope all is well. Here’s a couple of pages I did this past week. I sort of really liked how the Eat with Color page turned out. I liked the Health Challenge page at first, but now think that maybe I overdesigned it some and it could have been a lot simpler. As always, I want to thank you for having this blog and all of your contributors and followers for their comments.
1. You state the obvious by running the word “Color” in color.
2. I’m not sure where you got the palette with the foods on it—or whether you created it yourself—but it’s overdesigned. There has to be a more sophisticated way to do this.
3. The text is far too wide. Needs to be set in at least two legs.
4. Verdana isn’t the best choice for a headline typeface. It’s typically used for the web and it tends to be too wide for newspaper display use.
5. The knife and fork are drawn in a computer application. As a result, they are not really a knife and fork. This usage tends to make what you publish less credible, but newspapers must maintain a high level of credibility. Let’s use photos, not clip art.
1. I’d have been tempted to entirely take out the background of the photo. There are too many elements there and it’s just confusing to look at.
2. The color box behind the caption pulls my eye to that bottom left corner. If you’re going to leave the grass, it might have worked better to run the caption in white in a bold sans serif font. Perhaps a soft shadow behind it to bring it off the background a bit.
3. Type in the caption and the other text box is too tight to the inner edge of the box. Allow one pica of inset.
4. Results might have been better set in sans serif.
5. Use of the hard shadow behind the headline is pretty ugly—a throwback to the days when that was all you could get in Quark.
6. Letters in headline are tracked out too much. Head needs tightening.
Sorry I can’t be more positive about this page. It’s not one of you better efforts.
How about comments from the rest of you? Is Ed being to harsh? Let’s hear from you!