AN INTERESTING QUESTION comes our way, thanks to Marah. Her note follows…and Ed has some thoughts below the page.
This is the front page from our Pine City paper. Just want your input on using different column widths in a paper. The 7 column on the bottom was an accident, since our paper is supposed to be 6 columns across. Thanks!
1. I have a simple rule for column widths on a news page: only one package can vary from standard column width. Too many column widths on a page destroy the structure of the page and may give readers a sense that one package somehow accompanies another. Example: the Storm Lets Loose package may initially appear to go with the Steady as she grows story—because they are placed one above the other and they are a different measure than the packages in the left two columns. The rule, again: only one package can vary from standard column width.
2. Running the snow photo above and behind the folio information looks like a mistake.
3. Love the nameplate! I designed it about a dozen years ago.
4. Would rather see the UPC code placed elsewnere. It’s too close to the nameplate art.
5. Headlines are all sized about the same. This is boring—and offers no sense of headline hierarchy.
How about the rest of you? Your thoughts? Your suggestions?