I RECENTLY PUT TOGETHER a new training presentation that seems to have struck a highly resonant chord with both publishers and designers. The session is labeled “A License to Print Money: 10 Design Strategies to Generate Revenue at Your Newspaper—Now!”
So far, I’ve offered the presentation to the Kentucky Press Assn., Tennessee Press Assn., Oklahoma Press Assn. and South Carolina Press Assn.
To a person, those publishers who attended at Louisville said the presentation would help them to add at least $5,000-$6,000 to their bottom line—in 2011 alone.
In Nashville, the feedback was similar—with one publisher telling me: “This workshop alone more than paid for me to bring all my people to this convention!”
At the South Carolina session just this past Saturday, one of those attending said he thought he could turn what he had learned into $10,000 in income for his weekly.
In Oklahoma City, the reaction from those attending was very positive. Their evaluations, presented below, were overwhelmingly positive. See or yourself:
EVERY YEAR, Kristin has fun putting together an Oscar Awards page. She has submitted this year’s attempt for our review and comment.
Thought I would drop off my annual Oscar page to place on the blog. Let me hear it, what were your likes or dislikes? I’m always trying to top myself each year.
Sorry, Kristin, but this one leaves me somewhat disappointed.
1. The gradient screen in the left column is a step backward for you. You’re usually more creative and your work is usually more refined. I could have accepted this from someone with lesser skills than you.
2. The envelope at the top of that column appears to be a computer-generated element. Such elements, because they are computer generated, offer readers something that isn’t realistic and can put a dent in our credibility. My advice: Don’t even bother with such elements, unless you can find a photo of the “real” thing.
3. The red outline of the Oscar isn’t as good as a photo.
4. I like the placement of the Franco/Hathaway photo.
5. Not sure about placing “THE” in the “O”—it feels out of place.
So…is Ed being too picky? What are your thoughts? Jump in!
AN INTERESTING QUESTION comes our way, thanks to Marah. Her note follows…and Ed has some thoughts below the page.
This is the front page from our Pine City paper. Just want your input on using different column widths in a paper. The 7 column on the bottom was an accident, since our paper is supposed to be 6 columns across. Thanks!
1. I have a simple rule for column widths on a news page: only one package can vary from standard column width. Too many column widths on a page destroy the structure of the page and may give readers a sense that one package somehow accompanies another. Example: the Storm Lets Loose package may initially appear to go with the Steady as she grows story—because they are placed one above the other and they are a different measure than the packages in the left two columns. The rule, again: only one package can vary from standard column width.
2. Running the snow photo above and behind the folio information looks like a mistake.
3. Love the nameplate! I designed it about a dozen years ago.
4. Would rather see the UPC code placed elsewnere. It’s too close to the nameplate art.
5. Headlines are all sized about the same. This is boring—and offers no sense of headline hierarchy.
How about the rest of you? Your thoughts? Your suggestions?