IT WAS A DELIGHT meeting Larry face-to-face at the recent Kentucky Press Association Convention in Louisville. Larry has submitted pages to this blog in the past and he’s back with a couple more.
While we are known as the Bluegrass State, after reading the blog and hearing you in person at the Kentucky Press Association convention, I think we use too much color. What are your thoughts?
I also think using three teasers across the front is too many –especially as small as they are. Perhaps a redesign of the masthead is in order to allow us to use more space and avoid the dog ears on the side.
I attached our second front page, but alas, I think the color fountain ran amok on this as well.
Are there any suggestions for improvement from those knowledgeable voices in the wilderness?
I do like the pink line around the picture, but there is a lotttt of copy there — perhaps a lift quote (but no color).
The Meade County Messenger
1. If the question is “Do we use too much color?” then the answer is “YES!!!!” No question. Here are elements you are running in color that I would not:
• The color border on the Buttermilk Trail package.
• The yellow bars on the Leadership package.
• The blue type in the pullouts, with the red quotes.
• The color type in the teasers.
2. I’m not sure that three teasers are too many. But I do think the teaser photos are too small.
3. The nameplate could certainly use a redesign. It’s got a very 70s look to it. Actually, the entire nameplate/teasers package needs a new approach.
4. The overline on the “Buzzwords” head would be better as a drophead.
5. The type in the “Court rules” story is too wide.
6. The black “Contact us” bar over the index is too heavy. It pulls the reader down to the botto of the page.
7. The UPC/index area is poorly used. There’s much more you could get in there, including a brief weather package and a deaths list.
1. The “B” at the right in the section header may be the largest section designator I have e-v-e-r seen. There’s no reason to scream at readers. Make it about 30 point…that’s way big enough.
2. I dislike the word “Community” because it just doesn’t say anything. I would much prefer something like “Meade County Life” or “Living in Meade County.”
3. From the content at the top of the page (despite the “Community” tag), this looks like a sports front. I’m confused.
4. You’re right: the Longevity story looks wwwaaaayyyy too long for me to want to read it. An infobox with pertinent profile information might have helped here.
5. Again, too much colorizing:
• The green scorelines in the wrestlers package.
• The green border on the Ali King package.
• The green and pink bars above the Longevity package.
• The green and pink frame around the Miller pic. And…I think round-cornered boxes belong back in the 70s, too.
• The pink bar at the bottom.
You might want to point out to me that taking out the color in all of those elements would leave you with no color elements at all. And I would calmly nod my head and agree. I don’t see how colorizing any of those elements makes for a better page. As a matter of fact, just the opposite is true: They hurt the page because they call too much attention to themselves and not to the real visual elements on the page. I direct your attention to the two small wrestling photos (especially the top one). Either of those, used much larger, would have made for a much better page. Think about it.
So…how about the rest of you? What are your thoughts, especially on the use of color on these two pages? Is Ed too much of a color purist? Or…is he on the mark? Larry and I await your reax!