Holiday headers from: Karen Nelson | Kearney Hub

A COUPLE WEEKS AGO, Julie Holcombe at The Greer Citizen showed us the nameplates they used during the recent holiday season. Karen Nelson follows up with a set of holiday headers from the Kearney Hub in Kearney, NE. Her note follows, then her set of headers. As always, your thoughts and comments are welcome.

FROM KAREN:

Ed,

Attached is a PDF of our Christmas flags since 2002. We occasionally do special flags for other occasions (Fourth of July a couple times, National Guard unit’s return), but those are rare—the Christmas one is the only one we do regularly.

Our prepress people serve as our graphic designers for the news side, and in 2004 we got a prepress person who bought into the Christmas flag idea. As you can tell, they improved significantly. Previously, I did what I could with what I had (just Quark, no photo editing software of any kind).

We redesigned at long last in March 2009. No more beige/gray landscape and a slightly more sophisticated nameplate. (Hallelujah!)

The cute kid hospital ad has always been on the front, but in 2010 the publisher decided to move it into the flag, so another change. It is the only ad we ever have on the front page, and it runs December 1-24 only.

For those who want to know, the Kearney Hub is a six-day serving people in all or parts of nine counties of south-central Nebraska. We have a circulation of about 12,200.

Thanks
Karen Nelson
copy desk chief, Kearney Hub

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2 Comments

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2 responses to “Holiday headers from: Karen Nelson | Kearney Hub

  1. David Merrill

    Quite a variety, and a noticeable evolution in this series. I guess I’d start by naming my favorites, assuming they’re numbered 1 through 9.

    I actually like #1 the best. It’s clear and uncluttered, expressive but not excessive.

    #6 would be my next choice, although I’d like to get rid of the extra space between “Kearney” and “Hub” on that one. It has a nice icy, wintry feel and is again uncluttered.

    Third choice would be #8. It’s has a cheery sense of humor, the art is integrated, and it’s nice and open considering in spite of the amount and complexity of the art.

    For me, #9 has way too much stuff crammed into it. The “Cute Kid” block seems way overdone, especially the headline treatment, and the angel and surrounding script are just too much, overpowering the title. It seems totally overdone.

    I don’t think putting something between “Kearney” and “Hub” should be a set part of the design. It forces you into some pretty clunky-looking flags. Especially in #3, #4, and #5, I’d have liked the flags better without the art between. I wouldn’t mind it in #7 because it gives strength to the flag, but it’s one of those that looks crisp and clean on the screen but may fall apart on the press. Reversing thin gradient lines in a 3-ink field can make for some not-so-crisp and not-so-blue results.

  2. Thanks for your comments. I guess the only clarification I need to make is to say that the cute kid ad is just that … an ad. I wish I had more control over it. They asked me how wide it should be, and although I did a mockup to answer that question, the ad designer did something different altogether. (The rest of that flag was based on a reporter’s suggestion of a Victorian Christmas card theme.)

    Amongst ourselves, our favorites are No. 3 and No. 7, the blue ones. Surprisingly, our press doesn’t have much trouble with lining up two- or three-ink blue.

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