THE TIMES AND DEMOCRAT MORPHS into the TIME magazine cover in this page from Kristin. Perhaps a look worth emulating.
FROM KRISTIN:
Hey Ed,
I saw that you had a couple of reverse type pages on your blog. Well, I finished that page that I consulted you about earlier and thought you might want to use it on your blog, too. I had to tweak the final look because our attorney said we needed to change it a little more so that it didn’t look too much like TIME magazine. The top part of the package is in reverse type. I made our normal font into Franklin Gothic Demi 12 point size on a 13.3 point lead. It turned out very readable and the black looked really good in print as well. I hope everyone likes it.
FROM ED: Can’t think of much I’d change here. I really like the page…yes, even with the reversed type. I’m happy to know you ran the reverse text in a stronger, bold font. That way, it can be read—and you risk fewer problems with registration and press work.
I like it! And now…let’s hear from others. Whaddaya say?
Awesome! I really like it…I am really begining to understand the process and concerns surrounding reverse type and under what situations it can work. Thanks again for the page and for Ed’s blog…it’s all very, very helpful to use newbies.
Tell more people about the blog! The more submissions we get, the better.
Not wild about the “of” script font, but hands-down it’s a terrific page.
Since the photos on this page are knocked out, it appears Kristin had control of the black background color build – critical to making the type readable by keeping K dominant and CMY to a minimum or eliminated altogether. On the rare occasion I run reverse type over a dark or black area of a photo, I choose a sans-serif font and I use Maximum GCR in Photoshop to get as close to 100% black (and little or no CMY) as possible. This makes for cleaner type and registration problems are minimized.
Very striking. I love it. Just wondering…How did it do in print?
It was very readable. You could probably read it from two feet away (LOL) because I made the type into Franklin Gothic Demi (which is a sans font) with a point size of 12 on a 13.3 lead. I was very happy when it rolled off the press.
Wow. Fantastic page. Simply fantastic. The red and black really pops.
A question: How long did it take to complete?
It didn’t take that long to put together after I knew what I wanted to do. TIME magazine had just come out with their Person of the Year and I thought it would be cool to make The Times and Democrat’s Player of the Year similar. Most of the time creating this came when I had to submit my idea to our paper’s attorney to make sure that it wasn’t too similar to TIME magazine. I also conferred with Ed, just to get his take. In all, I worked on it off and on for about a day and a half though.