LAURI TAKES US BOLDLY where we have not ventured before: Classifieds. She sends along a couple of pages for review. Her note follows, then her pages with Ed’s comments.
A few of your DzynTweets on Twitter have focused on the front of classifieds.
I’m sending our classified front page and an inside page with a fading glimmer of hope that they won’t get shredded too badly.
I’m wondering if it is absolutely necessary to include the entire heading/subheading listing on our front page? I would love to have this appear as an adjustable sized ad inside somewhere so we can free up some space on the front and let it breathe.
Would love to hear some thoughts on the topic of classifieds.”
No comments on the second page but I’m leaving it here in case others might want to offer some insights.
Thoughts on the front page:
1. Takes a while for me to find the phone number, which is the front door to your classifieds. Perhaps run it in red and give it more prominence. Put it at the beginning of the top teaser, not the end. It really needs to be easy and quick to find.
2. So…could we have made the D section letter any larger? OK, that’s sarcastic shot but I hope it makes the point.
3. All the material in the left yellow rail really needs typographic rework. It’s all cram-jammed together and difficult to read. Do your readers really pay attention to the “specials?”
4. I like the index on the front, rather than floating, as you suggest. Why would you make readers have to work to find it.?
That’s my wisdom. Let’s see what others have to say.