A FEW WEEKS AGO, we received a few pages from a preps football preview prepared by editors and designers at The Greer Citizen. The pages caused quite a stir because of the innovative and stylish approach to the section. In short, comments from blog readers ranged from “ooooohhhh” to “aaaaahhhh” and some of you mentioned that you’d like to see more.
I contacted Jennifer and asked her to send a few pages so…here’s more. We’ll follow up over the coming weeks with additional pages from Greer.
We decided to take you at your word and send you some pages from The Greer Citizen. We chose a few samples of each section so you can get an idea of what we’ve been doing recently. We would really appreciate any suggestions you have to improve.
For A22.214.171.124, we did not have any centerpiece art. Our main story was about a council meeting that has caused a small controversy in the area, so we created a CP out of mugs and text. We’d love to know how you would have done it.
The Greer Citizen
Here’s the page Jennifer mentions in her note, with comments from Ed. Then another page and comments.
1. Not sure the headline needs a comma after “To sell.”
2. I like the package, though I’m not turned on by the idea of just plain mug shots. Perhaps they could have been cut out in Photoshop?
3. It’s difficult to do something that looks balanced when you’re faced with five vs. two units. I think I would have placed the five mugs all across under the headline, with the story below those five mugs and then the two mugs with the quote and the “question that will appear…” at the bottom of the package. I think what bothers me most is that there are four-and-one mugs at the top instead of five.
4. I’d have cropped the mugs more tightly top and bottom. Some wasted space on most of them.
OK…with all of that said, I still think it was the right thing to do. Especially because you didn’t have any centerpiece art. A lesson learned: Always have one or two timeless centerpieces “in the can,” so you can pull one out and place it on the page when you don’t get art you were expecting. Nothing wrong with a feature for a centerpiece.
1. I really like the centerpiece here, giving good photos a good ride. The numbers make the package more interesting.
2. But…NEVER EVER EVER put a pun quotes. It’s an insult to your readers. Those readers who get it will like the pun even more—and those who don’t get it won’t get it with or without the quotes. Again…NEVER EVER EVER put a pun quotes.
3. It looked too tight but I couldn’t be sure without testing…so I tested: The centerpiece headline is scaled to 70 percent. Style for The Greer Citizen is 85% scale—taking it to 70% overdoes it. Points off for that.
4. Bad widow at the top of the second leg in the motorcycle story.
That’s it from Ed. How about the rest of you? Share your thoughts and your suggestions with Jennifer.