LAURI SENDS GOOD NEWS along with this page. Her note follows, then her submission and comments from Ed.
Just wanted to share our new front page as of 10/1/10. I’ve posted a progression of our front page with you in the past and wanted to share how things look today. With the combined efforts of our new editor, new sales director and myself we’ve convinced our publisher to do away with the rail of ads on 1A. Those advertisers wishing to continue with a premium placement will now move to a banner at the base of 2A, freeing up the editorial space on the front.
I can’t tell you how happy this makes the staff…we’ve all rejoiced at this move. Most of the advertisers were ready for a fresh change as well since the front page ad package had been running for over 2 years.
Design Department Supervisor
Deee-lightful! There’s nothing more ugly than a rail of ads on page 1. Well, OK, maybe a banana slug is more ugly. Either way, it’s good to not see the rail anymore.
Some thoughts on your cleaner, new-and-improved page 1:
1. The huge page numbers in the teasers are just too big. Would rather see you give greater size to the type…which would be difficult to read standing just three or four feet from a coin box.
2. The triangle teaser in the top right corner has a ribbon…with a gradient screen…a-n-d a burst. Geez…is there anything else we can put there to make it even m-o-r-e busy?
3. Leave a couple of picas from the blue rule below the nameplate to the top of the lead headline. This is too crammed.
4. Nice work on the graphic in the lead.
5. Why the all-caps head in the centerpiece? Is that style? Why?
6. The cutout art helps the centerpiece.
7. Three people in that teeny tiny Scime photo. Nope. Too small. Needs to be at least two columns to work.
8. Sooooo, is your headline style centered? Flush? Can’t tell. Only the Scime head leaves some space while others are sized to fit. If style is for centered heads, leave them a bit short, please.
Overall, my impression is that this is a front page that’s only about 20 years behind the times. Nothing much wrong here, but no “wow” factor and it’s just kinda…flat. An editor I worked with years ago would have said it best: “There’s no ‘there’ there.”
Is Ed putting too much “there” in his comments? Too tough? Too critical? OK, then…let’s hear what you have to say!