REGINA SENT ALONG some front and jump pages from recent issues, along with this note:
We’ve reworked a few things in our design and would like you to look at it and tell us what you think. The attached pages are from our Sept. 8 and 15 editions.
I asked Regina to follow up by sending an older front and jump page, so we could see the differences.
Following are the Sept. 15 pages, then the Sept. 8 pages, then a set of pages from June 9th. My comments are below the pages.
1. Thanks for ridding the page 1 rail of color. It looks much more professional now.
2. Nameplate is too stylized and really needs updating.
3. You got rid of the color bar under the nameplate, but what’s with the gray “hump” there now?
4. The web address in the “hump” is in Papyrus. Seriously? Papyrus? Almost as bad as Comic Sans.
5. Design of both fronts is clean and modular, though I prefer the size of the lead photo in the old look.
6. Why the heavyheavyheavy black bars at the top and bottom of the jump pages? Looks funereal.
7. One-word jump headlines aren’t very helpful to readers. Really…”H&H” or “Arson” or “Relay” don’t tell me enough to let me know I want to read the jump. Another point: Assuming that readers always see the front page before they get to the jump is incorrect. Many readers go to a page farther back in the paper (sports? obits?) before they see the jumps…then work their way forward. I prefer a style that allows for a keyword and secondary head, like:
KEYWORD: Other information goes here in secondary head
I think that’s enough from Ed for now. There are other items that need some work, but let’s leave some space for others to contribute. OK, “others”…time for you to throw in your comments and ideas!