Monthly Archives: September 2010

He’s ba-a-a-a-a-ack

AGAIN, APOLOGIES TO ALL for missing a week. Press of business and a full day of travel got in the way. Better planning (something I always rant about with clients!) would’ve made a difference…but it was a perfect storm of events that snuck up on me. Proof again: Stuff happens.

Enough…on to the posts for this week!

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Wilson County News: Reworking the page

ON 09.12, WE POSTED A PAGE from Kristen Weaver (see next post) of the Wilson County News. Kristen asked for “advice for this page as a learning tool.” Well, most of the comments—including a long list from yours truly—were pretty negative. There were some serious problems.

Then came a suggestion from Pauline at The Grant County Herald in Elbow Lake, MN:

“I consider myself an ‘assembler’ and I really liked it the one time the original page was shown, and then the revised version was also shown. Looking at the difference really makes your design rules make sense. Can you do this again?”

I commented that I thought that was a good idea and, yes, I would do it. I also challenged others to offer their ideas.

Along comes frequent contributor Lauri Shillings, with a suggestion. The original page submission follows, then Lauri’s suggestion, with her comments. Finally, a revise I did with some brief comments.





Hey Ed,

Some of the comments on this post were fishing for an idea of how to revamp the page submitted as a training measure.

Here’s my attempt. I’ve not lost an inch of text in any of the articles, I just arranged it differently and edited out photos that seemed unnecessary. There’s a ton more that could be done with this but it’s an inside black and white page and in production might not justify the time spent.

For instance, the budget workshop package could have had a chart or graph in it with all the numbers they are throwing around but the article runs long and could have been cut severely, or broken into 2 items—one about pay raise, and one about insurance. Editor’s call.




• I repositioned only the bottom two pieces, figuring that the Floresville story was the lead—and should stay the lead.

• All type here is placeholder text.

• Photos from top story are now just mug shots…which made more sense to me than running the larger photo of the two people (on the right in the original).

• I took some liberties with the depth of the Commissioners photo and trimmed the Open Range story just a bit, putting the infobox and the top of the 2d leg.

• Like Lauri, I added rules and extra spacing between packages.

• I changed the typography on the headlines, bylines and captions. Heads are now Lucida Bright, captions and bylines are in fonts of Frutiger.

So…your thoughts? Would you do it differently? How? Why? Jump in and let us know!

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