EDITOR MATT KELTON GIVES US a bit of background along with his pages submission. Ed has some comments following.
Attached is Page One of the July 29 edition of The Clay County Leader. We are a small weekly in Henrietta, Texas, near the Oklahoma border. Almost two years ago, we redesigned the paper from front to back and it was a big success. There were however a few things that I have decided we could do better. What I am sending is not a complete redesign, more like major tweeks.
Please tell me what you think,
FROM ED: There’s a lot to like here…and a few things not to like.
• The typography in the nameplate is clean and elegant.
• The treatment of the feature package is well done, especially the lead photo and the cutout of Kuschel.
• Spacing and structure are handled well.
• Good teaser.
• The left-hand rail.
• The “cartoony” art in the nameplate. Get a photo.
• The red overlines on the headlines. They’re distracting and they don’t really do the job of adding more negative space.
• The large quotes on the pullout in the feature package. I think this is a dated look. Someone else asked me to show some options…and I hope to get to that soon. I keep forgetting. So, sue me!
• Type to the left of the Kuschel cutout is poorly spaced. This is an important detail that we must get right. You didn’t do that here.
• All headlines are in the same typeface. Boring. And that typeface itself is kinda boring. I’d look for something with greater variation in stroke weight…and a good italic.
Overall, even with my gripes, I think this is a good page. I like what you’re doing.
Others? Matt is asking for your feedback. Let fly!