I’M HAPPY TO SAY the Livingston Parish (LA) News has been a client of mine for many years. Just last year, we brought an entirely new look to the paper and it has been a strong success with readers and advertisers—thanks to the efforts of everyone there.
Paul Hatton is one of the designers at the paper and I admire his work. Paul recently won a first place for page design from the Louisiana Press Assn. and used that as the impetus to submit some other pages.
Paul’s pages (the winning page first) follow, with comments from Ed.
1. The “of” in the headline is a bit too small for me…and I would have tried it in italic. I like what you did with the dancer’s head and hands over the type.
2. Bottom right of the page grays out a bit. Had you considered moving the bottom photo to the left by a couple of columns?
3. Otherwise, I love the open feel of the page. Very inviting. Very elegant.
1. As a rule, I don’t like photos in bottom corners of packages. They tend to pull the reader out of the package. I would have moved the bottom photo to the left by at least one column.
2. I really like the paintbrush look along the right edge of the lead photo. How about sending along a paragraph or so on how you do that, Paul? I can share it with others here.
3. Not turned on by the hard shadow look on the smaller photos.
1. The overlays are troubling here:
a. The photo of the three people overlays that kite-tail-looking element in gold.
b. The kite-tail-looking element overlays the headline and the girl’s arm.
c. The overlaid caption is almost lost on the girl’s pants.
2. Love the “Make your own kite” sidebar.
3. The explainer paragraph about the teachers (over their photo) is too long for me.
1. Objects that are real (as in photograph) give your packages more credibility than those that aren’t (as in drawings). I’d have found photos of a porthole and a scuba diving flag (they’re available on the internet—I checked) to use here.
2. Like the overall design of the package, including the light blue wash in the background.
3. The dive instruction package is helpful.
1. Again, I’d like to know how you get that paintbrush effect around the edges of the photo.
2. Placement of captions on the top two photos is distracting.
3. I’m not taken by the color in the “Old West.” Perhaps something with a more gold tone. Or maybe if you had done an inside shadow on the type. Something seems missing here.
So….that’s it from Ed. How about the rest of you? Thoughts? Comments? Criticisms? Witticisms? Niticisms?
And Paul, please tell us how you made those paintbrush photo edges!