IT’S BEEN A WHILE since we’ve posted some pages from Michael—but we’re always delighted to see his work.
Here are three more submissions preceded by notes from Michael and followed by some quick comments from Ed.
Hi Ed. Here are a couple more pages for the blog.
The first is [from the] the Carolina Forest Chronicle. I really like the space banner teaser above the nameplate. I like the graduation photos but feel like the bottom is a little stale and grey.
The other page is next week’s Myrtle Beach Herald Visitors’ Edition. I did my best to photoshop an effective photo illustration illustrating an abstract concept with the parking meter texting feature. I’m partial to the banner too. Please note again that I’m constrained by the nameplate design and the coupon teasers flanking it. I may be able to convince my publisher to alter the nameplate somewhat with some wise words from you and the other bloggers.
Thanks for the help!
1. I, too, like the space header but I think it would have helped to cast “BELOW” in upper and lower case and smaller, in a different type face. The way it is, it almost seems to be a part of the headline.
2. There seems to be more space than necessary between the bottoms of headlines/subheads and your bylines. Are you aligning the display items to the baseline?
3. Only seven lines of text before the graduation jump is a bit short. Seems to me that readers need more than that to decide whether they’re going to follow the story inside.
4. I’m not troubled by the bottom of the page, though a photo in the hurricane story would have helped.
1. I like the banner.
2. Tell your publisher that the blaring colors on those teasers cheapen the product he’s trying to sell to advertisers. Analogy: Buying a brand new Mercedes, then pimping it out with spinner hubcaps. The teaser boxes are valuable—especially to entice readers to pick up the paper—but their garish look can turn off as many readers as they might attract.
3. The parking meter package is good—and the headline treatment makes it better.
On this page, the intent was to show visitors the different seating options at BB&T Coastal Field and also preview the all-star game on June 22. Any thoughts on this page are also welcome. Thanks!
1. Treatment of the lead photo is good. At first, I thought there may be too much sky but it’s good to have that space so the caption balloons are not jammed against each other.
2. Given that the kid’s left arm is cut off in the bottom left photo, I’d have considered moving the photo to the other side of the page, where his arm would be along an outside edge. I’d also have placed the photo right along the top edge of the ad.
3. Not thrilled by the color in the section flag. I know it mimics the nameplate but it just seems gratuitous here.