MICHAEL IS BACK ON THE BLOG after a couple of months. His pages are always welcome here because Michael is focused on giving his paper strong visual impact. Michael’s note follows, then pages—with (of course!) comments from Ed.
Hi Ed. Sorry for the blog hiatus. I’ve attached several more pages for your review.
You might notice one page looks different. Steve [Publisher Steve Robertson] started a new publication called the Myrtle Beach Herald-Visitor’s Edition. It’s a quasi-news/advertorial publication that’s going in all the hotel rooms, just like USA Today does. I would greatly appreciate your input and input from others on the blog.
Here are a few things I’d like to say about the page to put it into context:
First, Steve said the two coupons flanking the nameplate MUST remain as is. It’s part of that advertorial sacrifice editors must make at the publisher’s directive. Also, since the publication is supposed to be “fun,” I placed the banner photo with teasers reversed out of the photo. This looks to be a permanent component of the page as well. Using banners above the nameplate is something a lot of papers are doing now and before trying it with the Chronicle I’d appreciate feedback. Lastly, the powers-that-be changed the Herald nameplate to gold to symbolize sunshine (the regular Herald still uses the cyan).
The other pages are recent Chronicle pages I liked and would of course welcome feedback on those as well.
One more page I wanted to attach – my Pac-Man page!
This was a fun feature story that we discovered by accident while doing a Google search, so we interviewed locals about the game. Turns out a local lazer tag/arcade/pizza place was the only establishment in Carolina Forest that still had a Pac-Man arcade game. In case you were wondering, that “3” in “30” is actually an upside down “E.” Sorry, but the Pac font we downloaded didn’t contain numerals. Let me know what you think!
1. I don’t mind the nameplate in gold. Nice to see my design is still holding after all these years.
2. I understand the publisher wanting to keep the two coupons flanking the flag butI wish we could tone down the colors a bit. These are very obtrusive.
3. The “Fun in the sun!” overline is redundant to the headline on the package.
4. Really, really like the banner foto with the teasers. Works very nicely.
1. My training tells me the shelter salary chart should be a column (vertical) chart rather than a bar chart. It would have helped to put the Horry County column in red, so it is more easily understood to be the key part of the chart.
2. Great photo of the puppy!
3. The black background looks great here. I wonder how well it came off in print.
1. Super lead photo. It’s a real reader-grabber.
2. Not too sure I like the two two-column-three-line headlines above each other.
3. Aren’t you allowing a bit too much space between the bottoms of photos and the captions?
1. Sorry, I’ve seen the “Snow kidding!” headline before. Seems a bit cliché to me. And…why is it all-caps?
2. Nice work on the graphic, though I would have toned down the brightness of the colors a bit.
1. Nice work in the administrator salary package. The mug shots with the salary figures below really helps to drive home the point about the superintendent’s high salary—and that part of the package also serves as a good hook to get readers into the story.
2. No need to use the “Illustration by…” in the chart credit. It’s really a chart…and readers get that.
1. Not sure I understand the “Coastal uncorked” head. Reads a bit awkwardly. And why all-caps?
2. I’d have worked to make the wind glass larger, perhaps letting it rise to the top of the package by using a two-column headline.
3. Widow at top of second leg in top story.
1. Geez! I’d have never thought there any bears in Horry County! Nice lead package, though.
2. OK…looking at all these pagers together…I’m getting tired of two-column-three-line heads.
1. I like the package…but, again, wonder if the reverse worked in print. Did you boost the size of the text type? Make it bolder?
2. The good thing about the reverse it that it makes this the most dominant package on the page—despite the overdone ads.
3. I’m good with using the flipped “E” for the “3.” Not sure I’d have noticed if you hadn’t mentioned it.
Soooo…those are my shots. And nothing major. Overall, these are good-to-very-good pages. Not surprising, coming from Michael. Help me out here…let’s give Michael some more comments, criticisms.